This study investigates the influence of brand information on consumer preferences by conducting an experiment testing whether the preferences of Chinese consumers towards four chocolate brands change when they are informed about the brands from the case when they are blind about the brands. The results suggest that brand information does influence Chinese consumers’ preferences for chocolate.
A significant gap remains between rural and urban students in the rate of admission to senior high school. One reason for this gap may be the high levels of tuition and fees for senior high school. By reducing student expectations of attending high school, high tuition and fees can reduce student academic performance in junior high school. In this paper we evaluate the impact of a senior high tuition relief program on the test scores of poor, rural seventh grade students in China.