Go out there and change the world.
- Tim Draper, Draper Fisher Jurvetson

"Whatever the world looks like now, it will change," said Tim Draper, founder and managing director of Draper Fisher Jurvetson (DFJ), during the keynote session at the March 1 Entrepreneurship in the Global Marketplace seminar, organized by the Stanford Program on Regions of Innovation and Entrepreneurship (SPRIE) with sponsorship from Alibaba.com, the first in a series of seminars by the Schwarzenegger Emerging Entrepreneur Initiative. Concluding his remarks, Draper urged the overflow audience: "Go out there and change the world."

Draper and the nine other participants shared different perspectives on entrepreneurship, but a key message underlying all of the presentations was that the world is a dynamic, rapidly changing place where entrepreneurs can succeed by anticipating and responding to global trends. In doing so, many suggested, it is also possible to change the world—for the better. The participants all concurred that China is one of the key places in the world—now and in the future—to do business, representing a challenging but a vast frontier of opportunity.

Global demographic trends are a major factor that venture capitalists consider when making investments. Addressing the worldwide aging phenomenon, which is particularly acute in Asia-Pacific countries such as Japan and China, Draper explained how DFJ has invested in a company that manufactures videogame-like devices designed to improve cognition, noting the growing market for such devices that help keep cognitive health apace with a longer life span. Hans Tung, a partner with the Shanghai-based venture capital firm Qiming Ventures, described how his firm is tracking the large segment of China's population living in small cities away from commercial hubs. These members of the populace, who prefer to shop online where they can find a wider selection of goods than in their local shopping malls, are quickly becoming a driving force in China's e-commerce market.

It is China's e-commerce and other Internet firms—fueled by the explosion of Internet users—that carry increasingly significant weight in China's domestic and the global economy. Duncan Clark, a visiting scholar at SPRIE, presented related findings from SPRIE's China 2.0: The Rise of a Digital Superpower research initiative, which is led by Marguerite Gong Hancock, associate director of SPRIE. China 2.0, explores the conditions generating such rapid growth of the Internet, and investigates questions surrounding the possible global implications of it. Clark noted that as China's three largest Internet firms—search engine Baidu, instant-messaging service Tencent, and e-commerce portal Taobao—expand, domestic competition will not only intensify, but move further into the global economic arena. The "big three" firms are already ranked among the top 20 Internet sites in the world based on site traffic. According to Clark, the key question in the future for U.S. companies will be how to partner with Chinese companies in order to insure their own growth.

Riding the global wave of innovation and entrepreneurship, Jonathan Ross Shriftman, co-founder of Solé Bicycle Company, and Ryder Fyrwald, vice president of global operations at the Kairos Society, have discovered opportunities to effect positive change despite a global climate of intense economic competition. Shriftman, a recent University of Southern California (USC) graduate, described the lessons that he has learned through his company's quest to manufacture low-cost, quality fixed-gear bicycles that provide a stylish, alternate form of transportation. Despite funding and language challenges, Shriftman and his partner succeeded in connecting with a manufacturer in China through Alibaba.com, and have sold nearly 800 bicycles to date. Fyrwald, who is still an undergraduate at USC's Marshall School of Business, explained the philosophy behind the Kairos Society, an international network of student entrepreneurs who seek to solve world issues through entrepreneurship and innovation. He cited the example of WaterWalla, a company that has developed, among other technologies, a low-cost water purification device for use by urban slum dwellers.

From the perspective of seasoned venture capitalists Draper and Tung and emerging entrepreneurs Shriftman and Fyrwald, the message at Entrepreneurship in the Global Marketplace was clear: the way to succeed in a rapidly changing world is to react promptly—and creatively—to global trends. And, as Shriftman suggested, it is possible to "do well by doing good," and change the world in a positive way.

In an effort to foster a more open, transparent and accessible scientific dialogue, we've started a new effort aimed at inspiring pioneering use of technology, new media and computational thinking in the communication of science to diverse audiences. Initially, we'll focus on communicating the science on climate change.

We're kicking off this effort by naming 21 Google Science Communications Fellows. These fellows were elected from a pool of applicants of early to mid-career Ph.D. scientists nominated by leaders in climate change research and science-based institutions across the U.S. It was hard to choose just 21 fellows from such an impressive pool of scientists; ultimately, we chose scientists who had the strongest potential to become excellent communicators. That meant previous training in science communication; research in topics related to understanding or managing climate change; and experience experimenting with innovative approaches or technology tools for science communication.

This year's fellows are an impressive bunch:

• Brendan Bohannan, Associate Professor of Environmental Studies and Biology, University of Oregon
• Edward Brook, Professor, Department of Geosciences, Oregon State University
• Julia Cole, Professor, Department of Geosciences, University of Arizona
• Eugene Cordero, Associate Professor, Meteorology and Climate Science, San Jose University
• Frank Davis, Professor, Landscape Ecology & Conservation Planning, University of California-Santa Barbara
• Andrew Dessler, Professor, Atmospheric Sciences, Texas A&M University
• Noah Diffenbaugh, Assistant Professor, Environmental Earth System Science, Stanford University
• Simon Donner, Assistant Professor, University of British Columbia
• Nicole Heller, Research Scientist, Climate Central
• Brian Helmuth, Professor, Biological Sciences, University South Carolina
• Paul Higgins, Associate Director, Policy Program, American Meteorological Society
• Jonathan Koomey, Consulting Professor, Civil and Environmental Engineering, Stanford University
• David Lea, Professor, Earth Science, University of California-Santa Barbara
• Kelly Levin, Senior Research Associate, World Resources Institute
• David Lobell, Assistant Professor, Environmental Earth System Science, Stanford University
• Edwin Maurer, Associate Professor, Civil Engineering, Santa Clara University
• Susanne Moser, Research Associate, Institute of Marine Sciences, University of California-Santa Cruz
• Matthew Nisbet, Associate Professor, School of Communication, American University
• Rebecca Shaw, Director of Conservation, The Nature Conservancy, CA Chapter
• Whendee Silver, Professor, Ecosystem Ecology and Biogeochemistry, University of California-Berkeley
• Alan Townsend, Professor, Ecology and Evolutionary Biology, University of Colorado

At our Mountain View, Calif. headquarters in June, the fellows will participate in a workshop, which will integrate hands-on training and facilitated brainstorming on topics of technology and science communication. Following the workshop, fellows will be given the opportunity to apply for grants to put their ideas into practice. Those with the most impactful projects will be given the opportunity to join a Lindblad Expeditions & National Geographic trip to the Arctic, the Galapagos or Antarctica as a science communicator.

Congratulations to all of the fellows! And we'll keep you posted on more ideas and tools emerging for science communication.

A group of leading American and Japanese venture capitalists, entrepreneurs, academic experts, government officials, and leaders in business and related fields joined the "U.S. - Japan Dialogue to Promote Innovation, Entrepreneurship and Job Creation" symposium, organized by the Stanford Project on Japanese Entrepreneurship (STAJE), the largest U.S.-Japan event held at Stanford in many years, on February 23, 2011.

Representatives from both governments opened the event by underscoring the economic and strategic reasons for closer U.S.-Japan cooperation in promoting innovation and entrepreneurship. U.S. Ambassador to Japan John V. Roos emphasized how an economically vibrant Japan is critical to the security of the United States, and how it creates opportunities for U.S. trade, investment, and job creation. Moreover, innovation and collaboration are vital to addressing critical global issues, such as climate change. Under Secretary of State Robert D. Hormats noted how innovation and entrepreneurship, often involving young firms bringing new technology to market, are fundamental to ensuring sustainable growth and inclusive prosperity, both at home and across the globe. For Japan, Teruhiko Mashiko, a Ranking Member of the Diet's Committee on Economy and Industry and a former Senior Vice Minister of Economy, Trade, and Industry, highlighted the potential for greater employment, development of green technology, and the circulation of human and other resources through innovation and entrepreneurship.

Several speakers pointed to ways government and the private sector can foster the creation of entrepreneurial ventures with a global outlook. Professor William F. Miller, co-director of the Stanford Program on Regions of Innovation and Entrepreneurship (SPRIE), focused attention on the need to support the full entrepreneurial habitat—including an active angel investor and venture community, entrepreneurial education, passionate entrepreneurs, and business services (legal, consulting, financial) that understand the needs of start-up companies. Additionally, several speakers suggested that mid-career hiring by large Japanese firms and greater willingness on their part to grow by acquisition would increase labor mobility and expand opportunities for entrepreneurial ventures. They expressed concern that, at present, a public offering of shares is practically the only option for startup firms to exit the venture stage in Japan. Others highlighted how greater English-language proficiency and changes in immigration law could expand the linkages between Japan and the global community of entrepreneurs and venture capitalists.

Larry W. Sonsini, Chairman of Wilson Sonsini Goodrich & Rosati, reflected on the waves of innovation that Silicon Valley has generated, both in terms of new technologies coming to market as well as the maturing of technology already out. Defining Silicon Valley as a culture rather than a place, he outlined the ingredients in the recipe for its success: an entrepreneurial culture, with such features as mobility of talent, diversity, and acceptance of failure as a type of learning; ready access to capital; sources of technology and technologists, particularly from universities and large forward-looking corporations; government support; developed laws and accounting systems; availability of exit options for ventures; and an infrastructure of lawyers, accountants, bankers, and consultants. He also offered his thoughts on key trends that will influence the position and direction of emerging technology companies, including: globalization, regulatory changes, development of capital markets, education, and the rule of law.

In the closing remarks of the day-long symposium, Robert Eberhart, a SPRIE researcher and the leader of the SPRIE-STAJE project, summarized the three potential roles for governments to play in promoting innovation and entrepreneurship: to establish rules to ensure fair dealing and access to the market; to rewrite (i.e., reform) the rules of a market thereby ensuring firms will address it in new ways; and to stimulate demand for advanced technology by purchasing it for its own reasons, thereby creating new opportunities for entrepreneurial technology ventures.

A team of researchers from Stanford University, the Carnegie Institution for Science, and Arizona State University has found that converting large swaths of land to bioenergy crops could have a wide range of effects on regional climate.

In an effort to help wean itself off fossil fuels, the U.S. has mandated significant increases in renewable fuels, with more than one-third of the domestic corn harvest to be used for conversion to ethanol by 2018. But concerns about effects of corn ethanol on food prices and deforestation had led to research suggesting that ethanol be derived from perennial crops, like the giant grasses Miscanthus and switchgrass. Nearly all of this research, though, has focused on the effects of ethanol on carbon dioxide emissions, which drive global warming.

"Almost all of the work performed to date has focused on the carbon effects," said Matei Georgescu, a climate modeler working in ASU's Center for Environmental Fluid Dynamics. "We've tried to expand our perspective to look at a more complete picture.  What we've shown is that it's not all about greenhouse gases, and that modifying the landscape can be just as important."

Georgescu and his colleagues report their findings in the current issue (Feb. 28, 2011) of the Proceedings of the National Academy of Sciences (see Direct Climate Effects of Perennial Bioenergy Crops in the United States). Co-authors are David Lobell of Stanford University's Program on Food Security and the Environment and Christopher B. Field of the Carnegie Institution for Science, also located in Stanford, California.

In their study, the researchers simulated an entire growing season with a state-of-the-art regional climate model. They ran two sets of experiments - one with an annual crop representation over the central U.S. and one with an extended growing season to represent perennial grasses. In the model, the perennial plants pumped more water from the soil to the atmosphere, leading to large local cooling. 

"We've shown that planting perennial bioenergy crops can lower surface temperatures by about a degree Celsius locally, averaged over the entire growing season. That's a pretty big effect, enough to dominate any effects of carbon savings on the regional climate." said Lobell.

The primary physical process at work is based on greater evapotranspiration (combination of evaporated water from the soil surface and plant canopy and transpired water from within the soil) for perennial crops compared to annual crops. 

"More study is needed to understand the long-term implication for regional water balance." Georgescu said. "This study focused on temperature, but the more general point is that simply assessing the impacts on carbon and greenhouse gases overlooks important features that we cannot ignore if we want a bioenergy path that is sustainable over the long haul."