New technologies can improve agricultural sustainability in developing countries, but only with the engagement of local farmers and the social and economic networks they depend on, say Stanford University researchers. Their findings are published in the May 23 online edition of the Proceedings of the National Academy of Sciences (PNAS).

"Most people tend to think that technology information flows to farmers through a direct pipeline from scientists, but that isn't true," said lead author Ellen McCullough, a former research fellow at Stanford's Program on Food Security and the Environment, now at the Bill and Melinda Gates Foundation.

The study was co-authored by Pamela Matson, dean of the School of Earth Sciences and senior fellow at the Woods Institute for the Environment at Stanford.

To better understand how farmers decide to adopt new technologies, the researchers interviewed growers, farm credit unions and agricultural experts in the Yaqui Valley in Sonora, Mexico – the birthplace of the "green revolution" in wheat and one of Mexico's most productive breadbaskets.

Matson and other Stanford researchers have been working in the Yaqui Valley for nearly 20 years. Among their objectives is demonstrating how science can inform agricultural policy in an area grappling with the kinds of environmental challenges that plague other intensive farming regions.

While Yaqui Valley supplies most of Mexico's wheat, the environmental costs are high, according to the Stanford researchers. Valley farms pollute local drinking water, wreck coastal ecosystems and foul the air with particulates that cause a variety of diseases.

"If scientists want to offer solutions to manage these environmental impacts, they need to understand what influences farmers' decisions about technology and production strategies," McCullough said.

Growers in Mexico's Yaqui Valley are more likely to adopt sustainable farming technologies that have been endorsed by local credit unions.

Credit union clout

In Yaqui Valley, credit unions hold sway among the majority of farmers, McCullough said. In addition to providing loans, crop insurance, fertilizer and seed, credit unions have taken over the government's role in providing technical expertise and management advice.

Valley growers also have a long history of working with the Mexico-based International Maize and Wheat Improvement Center, a world-renowned agricultural research center known by its Spanish acronym, CIMMYT.

But interviews conducted for the PNAS study revealed that most farmers take their cues from local credit unions and not from experts at CIMMYT. As an example, McCullough pointed to a collaborative effort between CIMMYT scientists and farmers to develop a nitrogen diagnostic tool that reduces fertilizer use without sacrificing crop yields.

The device, which gives real-time readings of nitrogen levels in the soil, proved early on that it could save farmers 12 to 17 percent of their profits. Yet most farmers rejected the new technology until CIMMYT researchers finally convinced credit union officials that it was a worthwhile investment.

"The most successful innovations that have been adopted by farmers in the Yaqui Valley have come from collaborations among researchers, farmers and local establishments, like the credit unions," McCullough said. Because of their considerable influence among farmers, credit unions should be included in any effort to effect environmental change in the region, she added.

"The Yaqui case negates the simplistic view of the one-way flow of scientific information from the agricultural research community to the user community," Matson said. "If researchers seek to produce relevant knowledge that ultimately influences decision making, they must recognize the dynamics of the local knowledge system and participate purposefully and strategically in it."

The research was supported with grants from the National Oceanic and Atmospheric Administration and the David and Lucile Packard Foundation.

Dan Wang, a doctoral candidate in the Department of Sociology at Stanford, delivered an engaging talk on the economic impact of skilled return migrants on their home countries.

While much scholarship contends that members of skilled diasporas are ideally positioned to transfer knowledge and resources back to their home countries, Wang's research suggests that many returnees are often unable and/or unwilling to do so. In this last SPRIE seminar of the spring quarter, Wang presented findings from a novel 1997–2011 survey of over 4,250 former J1 Visa holders from over 80 countries. The principal outcome studied concerns how skilled returnees reapply and make use of the knowledge they gain abroad (in this case, the United States) upon reentry to their home countries. Specifically, Wang compared the knowledge transfer outcomes of returnees to those who stayed abroad, and contrasted returnees from different countries and industry contexts, including returnee entrepreneurs.

Eight-four percent of Fortune Global 100 companies worldwide now utilize at least one social media platform (SMP), indicates a recent study by the public relations firm Burson-Marsteller.

Numerous statistical studies such as this exist, but how do we understand the numbers in terms of the actual impact of SMPs on business?

Despite the growing adoption of SMPs as a business tool, this is still a relatively new and under-studied area of technology—even in Silicon Valley where many SMP innovations originate, says Rafiq Dossani, a senior research scholar at Stanford University’s Walter H. Shorenstein Asia-Pacific Research Center (Shorenstein APARC). Dossani defines SMPs as “information and communications technology platforms designed for interaction among participants.” He and other academic and industry experts convened at Stanford on May 25 for a discussion of SMP business trends, especially in the areas of recruitment and business development in Silicon Valley.

Their goal? To begin developing a theoretical framework for the study of SMPs as a tool in today’s global business environment. Findings presented during the conference suggest that SMPs serve as another tool for doing business, but do not supplant existing systems and practices. In addition, a great deal of future research is needed on the subject.

Organized by Shorenstein APARC’s Stanford Program on Regions of Innovation and Entrepreneurship (SPRIE), the conference was the sixth in an annual series dedicated to examining the globalization of business services. Previous conferences have addressed topics including outsourcing, system integrators, international recruitment, and clean technologies.

Opening the first session about social media trends among Silicon Valley employers, Philip Jordan and Stephen Jordan of Green LMI Consulting presented findings from a recent survey they conducted of over three hundred firms, especially of larger and technology-related companies. Their study found that over half of Silicon Valley firms surveyed are utilizing social media for external communication and/or for the recruitment and evaluation of new employees, pointing to the utility for job seekers to maintain a professional-looking online presence. Nonetheless, they emphasized that “real” skills and expertise still matter the most to employers.

Manuel Serapio, faculty director and associate professor of international business at the University of Colorado Denver (UC Denver) moderated the panel discussion that followed. Panelists Rahim Fazal, CEO and co-founder of Involver, and Tuomo Nikulainen, a researcher at ETLA, the Research Institute of the Finnish Economy, provided commentary during the session.

Dossani led the second session about social media in the workplace with a presentation summarizing a study he conducted on the value of SMPs to business organizations. Surveying employees at twenty Silicon Valley companies, Dossani tested the hypothesis that a SMP has value “only if it improves the reliability of existing information or enables the generation of new information.” SMPs do not automatically generate such information, he stated. Some SMPs are better at generating reliable information (eg., a CEO’s blog) and others enable the generation of new information (eg., a discussion forum). Dossani categorized SMPs in the study by the extent of collaboration they permitted among participants in the creation of new information, as well as the control that was possible over the flow of information. Depending on how the usage of an SMP is organized—who participates and its governance structure—information of potential value to corporates is generated. Dossani noted the difference between individual SMPs, such as Twitter, and websites, such as YouTube, that integrate a number of different social media functions, including video and discussion forums.

In the study, Dossani proposed a theoretical framework for research on SMP business trends, informed by work about strong and weak “ties” conducted by Stanford sociologist Mark Granovetter. The survey results indicated that SMPs are found useful for project management (low control/high collaboration SMPs) and building employee and consumer awareness (high control/low collaboration SMPs). While this provided support for the hypothesis, said Dossani, other evidence did not support it, such as the limited use of SMPs for human resource functions and strategic planning. This might be due to the nascency of technologies, lack of diversity of platforms, or limited familiarity with the potential of SMPs—clearly, exciting subjects for future research, he concluded.

Henry S. Rowen, co-director of SPRIE, moderated the panel discussion that accompanied Dossani’s presentation. Panelists included Matt Ceniceros, director of global media relations at Applied Materials; Ankit Jain, a software engineer at Google; Don McCullough, vice president of marketing for IP and broadband at Ericsson; and Saurabh Mittal, head of customer experience practice at Wipro.

Emerging from the conference is the understanding that companies are increasingly embracing SMPs as a tool to enhance their current business practices, but not uniformly. To understand the role of SMPs in business—both in Silicon Valley and worldwide—a theoretical framework, such as Dossani suggested, and further studies are needed.

Papers and slides from the two main presentations are now available online, with full audio from the event to be added soon.

In addition to longtime Globalization of Business Services conference co-sponsors Wipro, UC Denver, and ETLA, Adobe and Ericsson also provided co-sponsorship for this year’s event.

The Center for International Security and Cooperation is pleased to announce the selection of 13 rising seniors for participation in its Undergraduate Honors Program in International Security Studies. 

The program provides an opportunity for eligible students focusing on international security subjects in any field to earn an honors certificate.

Students selected intern with a security-related organization, attend the program's honors college in Washington, D.C. in September, participate in a year-long core seminar on international security research, and produce an honors thesis with policy implications.

Joshua Alvarez

International Relations, Minor in Economics

Identity and Security: Turkey's Grand Strategy in the Middle East

Keshia Bonner

International Relations, Minor in Economics

United States Policy Towards Hamas and Hezbollah as State Actors

Stephen Craig

Political Science

Security Issues and Domestic Constraints on European Integration

Noura Elfarra

Political Science

How does Regime Change and Revolution Affect the Secret Police?

Alison Epstein

International Relations

British and American Intelligence Cooperation: the Iraq Inquiry and the New Face of the Special Relationship

Peter Hong

Political Science

Recalibrating and Resolving Deficiencies in Multinational Nuclear Fuel Cycle Initiatives

Mohammad Islam

Electrical Engineering, Minor in International Relations

Domestic Terrorism Prevention Strategies in the US and UK

Suraya Omar

Materials Science and Engineering

North Korea's Ambitions for a Light Water Reactor

Clay Ramel

Science, Technology & Society – Energy Engineering Concentration

National Security Dimensions of Developing an Energy Secure United States 

Nick Rosellini

International Relations, Minor in Economics & Modern Languages

The NATO Strategic Concept: Evolution of a Nuclear Posture 1957-2010

Ram Sachs

Earth Systems, Minor in Modern Languages

Environmental Dimensions of Security - Yemen and Violent Extremism

Jeffrey Sweet

Materials Science and Engineering

The Effect of Public Perceptions of Diseases such as HIV, H1N1, SARS, and Anthrax on the Effectiveness of Controlling Epidemics

Reagan Thompson

International Relations, Minor in Chinese

The Chinese Influence in Africa: Case Studies of Ghana and Angola