Global Voices was inspired by an incident in 2004, when a friend reading a New York Times article about Cameroon's elections posed the question: is there anyone in Cameroon blogging about this? Along with his colleague, former CNN Beijing journalist Rebecca MacKinnon, Ethan convened a group of bloggers from the developing world at Harvard. What came out strongly from these discussions was a desire for participants to be able to read each others' blogs. What started as Rebecca and Ethan each summarizing a couple of hundred blogs daily has grown into the Global Voices website, which uses a network of 400 editors to filter, translate and provide context to global blogs, making them accessible to readers around the world.

Since 2004, there have been some major changes to the context in which Global Voices operates. The organization has tried to respond to each of these:

• There has been massive expansion in internet access across the developing world, but rarely beyond the middle class and educated. Rising Voices allows media organizations from developing countries to apply for small grants to help them use digital media in their communities. A number of great success stories coming out of this initiative have demonstrated that it is possible to get traction for citizen media, even in very low resource communities.
• The digital space has emerged as a political space. This has prompted far greater levels of censorship. Global Voices Advocacy works to highlight cases of individuals arrested for involvement in citizen journalism and attempts to keep these stories live. It also works to document censorship of publishing platforms and to provide spaces where people can blog anonymously.
• In 2004, almost all blogging was in English. Now the majority of people are blogging in their own languages, about local issues. Translation therefore becomes a greater challenge. ProjectLinguauses volunteer translators to amplifyGlobal Voicesin many languages other than English.

Ethan suggested three possible theories about what we are seeing in the growth of social media:

• Social media will be the natural organizing tool for a new generation.
• Social media is an asymmetric tool - it is what you use when the tools of more effective mainstream media are not available to you.
• Social media is a story in itself - it can draw attention to a story that might otherwise not be picked up.

Crisis situations such as the protests in Iran and the Haitian earthquake have started to legitimize the use of social media by mainstream media outlets, blurring the boundaries between professional and citizen reporting. And some of the key challenges associated with access and language barriers are beginning to be addressed. But the problem of global attention span will be hardest to solve. So many situations never receive coverage and for those that do, the media cycle rarely allows them to stay in the spotlight beyond a few weeks. We have developed long standing bad habits in our understanding of what constitutes news. Social media has dramatically changed who is able to speak; but will it change how we choose to listen? This remains a major challenge.

Elizabeth Eagen introduced the Human Rights Data Initiative at the Open Society Institute - a project to support human rights organizations in using technology to further their goals.

The management of information is crucial to human rights work but the majority of organizations are at a very early stage of being able to utilize new technologies. For organizations tracking human rights violations, the stream of work is continuous and leaves little time for strategic thinking about the adoption of new tools.

When thinking about the role of technology, there has been a tendency for human rights organizations to focus on the way that they communicate their work more widely; for example, investing in a better website design. This neglects more fundamental issues around the management of the core databases and information flows that drive human rights work. Many of the current developments in the field of technology for development enable organizations to communicate issues in a powerful way. Visualizations using satellite data - for example to show the extent of damage resulting from conflict in Georgia - are an effective way of conveying a situation quickly. But they lack the details human rights organizations require: who was attacked and when; are the buildings civilian or military targets? There is really no substitute for the kind of human evidence required to build a convincing case that human rights violations have taken place.  Often much of this case is paper based. This presents a real challenge of how to capture all of this history and make it manageable.  

The Human Rights Data Initiative project is in the process of giving human rights organizations in the Open Society Institute network the opportunity to think about what kind of technology tools might contribute best to their work. This project requires gaining a better understanding of how the organization operates and what barriers might exist to utilizing technology. This might be something as basic as poor internet connection or as complex as an overall organizational culture. The goal is for human rights groups in the network to reach a position where they better understand their technology needs and how best to fill them.

Ken Banks, the founder of kiwanja.net, spoke about the importance of technology solutions that meet the needs of those working in the developing world and his own work in this area through FrontlineSMS.

While current excitement in the technology world may be focused on increasing centralization through cloud computing, this means little to people working in the developing world where internet connectivity is unavailable or unreliable.  Too little investment is going into building tools that will genuinely assist the work many non-profits are doing now.

Ken developed FrontlineSMS to tap into the potential of mobile phones, which are now widely available and used in the developing world. This is a two way communication system that can be used anywhere where there is a mobile phone signal.  FrontlineSMS is available as a free download and Ken's approach has been not to dictate implementation but rather to allow people to use this very general tool in whatever ways meet their particular needs. This has resulted in diverse applications, for example:

• Monitoring election practices in Nigeria in 2007
• Sending security alerts to humanitarian workers in conflict areas of Afghanistan
• Encouraging young people to take part in elections in Azerbaijan
• Updating local people on the location of speeches during President Obama's visit to Ghana

There is also great potential to combine FrontlineSMS with traditional media, such as radio, that is already widespread throughout Africa, to make this much more interactive.

Ken offered a number of points of guidance for those thinking about designing technology with social applications:

• Work with the equipment that people already have at their disposal
• Make equipment easy to assemble and intuitive
• Price it at a level people can afford
• Think about how use can be replicated - how will other NGOs find out about it?
• Assume a situation of no internet connectivity
• Where possible, give users an ability to connect with others - for example through a forum (this has been particularly successful at FrontlineSMS, with a third of those who download the software joining the online community)
• Don't let a social science approach dominate - it is much better to think in a multi-disciplinary way
• Use technology that is appropriate to the context - don't bring in tools that require knowledge and equipment not already held in the community
• Collaborate, don't compete. Sometimes NGOs can rush to do the same things; examples of genuine cooperation are hard to find

Looking ahead, Ken will be developing functionality for FrontlineSMS that makes use of internet connectivity where this is available. He is also working on finding additional funding to help organizations pay for text messages.

Matt Halprin is a Partner leading Omidyar Network's Media and Stephen King is the Director of Investments and is based in London. They introduced us to the work of Omidyar Network which invests in market-based efforts to give people the technology tools they need to improve their lives.

The network was set up in 2004 by Pierre Omidyar, founder of eBay, and his wife Pam.  It comprises both a venture capital fund and a grant-making foundation.  The network has a strong focus on individual empowerment and is committed to market-based solutions, believing that business is one of the best mechanisms for achieving sustainable social impact. Omidyar looks to invest in projects that have potential to impact large numbers of people and that show signs of real innovation - for example, new business models or new markets.

So far $307 million has been committed, with $138 million going to for-profit investments and $169 million to non-profit grants. There are two broad areas of focus:

• Access to capital: This encompasses projects around microfinance, entrepreneurship and property rights.
• Media, markets and transparence: This encompasses projects around social media, marketplaces and government transparency. Omidyar are particularly interested in the role of journalism in ensuring accountability of governments.

Projects in the Unities States include:

• The Sunlight Foundation - works to make information about Congress and Federal government more accessible and meaningful to citizens; created the first searchable site for all federal government contracts to monitor where money is going.
• Global Integrity - uses quantitative and qualitative analysis to provide a scorecard tracking governance and corruption in different countries.

In the developing world, Omidyar looks to supports access to greater information and government transparency, which it views as key drivers of prosperity. The network is supporting global organizations, national partners in three African countries (Nigeria, Ghana and Kenya) and is establishing a pan-African mechanism for smaller grants. Current global projects include:

• Ushahidi - an open source platform to report and share data in the aftermath of a crisis. Omidyar will be working to help Ushahidi to build traffic to the site and to tackle the challenge of verifying reports.
• Infonet - a web portal that acts as an information hub for all national and devolved budgets in Kenya; currently used by NGOs, citizen groups and the media.
• Mzalendo - a one stop shop for citizens to track the activities of parliamentarians in Kenya.
• FrontlineSMS - a two way communication tool using laptops and mobile phones for organizations without internet access.