In this session of the Shorenstein APARC Corporate Affiliate Visiting Fellows Research Presentations, the following will be presented:

Jaigeun Lim, Seoul Metropolitan Government, "A Study on the Influential Factors on Inbound Foreign Direct Investment and its Implications"

The global importance of Inbound Foreign Direct Investment (IFDI) continues to grow and each nation has made an effort to enhance its national competitiveness through IFDI.  Lim’s research targets 51 nations and 14  candidate variables to learn which factors have an influence on IFDI.

Statistically meaningful variables on IFDI include GDP, economic growth rate, dependency to trade, management of cities, small and medium-sized enterprises’ efficiency and investment incentive policy.  Particularly, the results from Outbound Foreign Direct Investment (OFDI)-oriented nations give evidence that influences of GDP, small and medium-sized enterprises’ efficiency and investment incentive policy are positive to IFDI.  However, Korea shows the lower level of performances in small and medium-sized enterprises’ efficiency and investment incentive policy.  Korea has also shown the lower performances in similar variables compared with other Asia-Pacific nations.  Lim’s research aims to find out what these results mean in terms of policy for Korea?

Ryuichi Ohta, Japan Patent Office, "Relationship Between Technical Standard and Patents"

Samsung and Apple have more than 50 cases of appeals to the courts against each other in more than 10 countries.  In these court battles, Samsung asserted injunction using essential patent which is related to telecommunication standards and committed RAND (Reasonable And Non-Discriminatory) commitment.  Injunction is one of the basic rights for patent, which means Samsung can assert this right.  However in this case, can Samsung assert injunction in spite of RAND commitment?  In normal circumstances, standard organizations require RAND licensing obligations for essential patents.  Ohta will address the question "Why do they require it and why do they consider these obligations are reasonable for essential patents?" through case studies.

Rajeev Prasad, Reliance Life Sciences, "Concept of Total Quality Management in Pharmaceutical Industries"

The pharmaceutical industry is profoundly regulated and the reasons are obvious;  the use of ineffective, poor quality, harmful medicines can result in therapeutic failure, exacerbation of disease, and resistance of medicines and sometimes death of the patients.  Also, the mistakes in product design or production can have severe, even fatal, consequences for patients which sometimes lead to recall of drugs from the market.  Total Quality Management (TQM) acts as an umbrella under which everyone in the organization can strive for customer satisfaction by producing better quality of product, reduce cost and wastage and increase the efficiency of services.  In his research, Rajeev has focused on the failures of TQM principles by evaluating the warning letters, case studies of pharmaceutical manufacturers and product recalls and also outlined about the implementation of robust quality management system by amalgamation of principles of TQM and pharmaceutical regulatory guidelines.

In this session of the Shorenstein APARC Corporate Affiliate Visiting Fellows Research Presentations, the following will be presented:

Zhao Han, PetroChina, "The Development of American Oil Retail – Analysis of the Competitive Strategy in China"

The first gas stations were built in the early 1900s.  Having experienced rapid growth, brand integration, rising costs, model innovation and trans-boundary competition in developed countries like the United States, the gas station industry matured towards the end of the 20th century.  Around the year 2000, international oil companies gradually began to withdraw from the gas station market in developed countries.  During this time, convenience stores became the leader of the market with gasoline being one of the products of the convenience store.

With the development of mobile internet technology and the practice of the big data theory, the information authority has been broken.  The business model of traditional industries, such as the gas station industry, will change as well.  Gas stations will transform from the traditional E-station to E-platform.  In his research, Han argues that the business model of gas stations will turn from merchandise sales to customer service, and then to resource integration and platform management.

Yasunori Matsui, Mitsubishi Corporation, "How to Develop Effective Leadership Skills:  A Study Comparing Silicon Valley Companies"

In most Japanese companies, leadership skills are lacking.  From his experience, Matsui believes this problem exists at a higher level than the organization, as leadership skills are only developed for select people within the organization.  Additionally, he believes there is a high correlation between leadership effectiveness and the results that leaders produce.  Developing an adequate cadre of leaders to perpetuate their organization is essential to Japanese companies.  Unfortunately, the concept of leadership continues to be shrouded in misunderstanding.  In his research, Matsui compares leadership styles in Silicon Valley to those of Japanese companies.  Matsui asks the question as to whether leadership personnel training is possible in Japanese companies and discusses some possible solutions to this problem.

Ryo Wakabayashi, Sumitomo Corporation, "Trends of the American Entertainment Video Industry"

Wakabayashi’s research discusses the entertainment video industry trends in the United States, in particular, the influence of emerging Over-the-Top (OTT) markets in existing entertainment video industry.  Over the past few years, online video streaming services, called “Over-the-Top”, have rapidly become popular and have deprived the subscribers from existing Pay-TV companies.  The reasons why OTT services have taken advantage of existing markets are 1) the infrastructures for their services have drastically improved -- faster internet access speeds and various devices such as smartphones, tablets, and Set-Top-Boxes that are suitable for watching video being released and becoming popular; 2) subscription fees for services are about six times less than the fees for existing Pay TV services like cable TV or satellite TV; and 3) OTT markets have attractive content such as movies, dramas, TV shows, and animated videos and have started producing their own original, high-quality content.  As a result of the growth of the OTT market, Wakabayashi discusses three big trends that are emerging in the video industry in the United States – 1) Video streaming providers are becoming the “New Network”, 2) Large consolidations are emerging and 3) Existing media companies are going toward OTT markets.

Due to the high interest in this event, we have moved it to a larger room.  It is now in the Oksenberg Conference Room, Encina Hall, 3rd floor.

The February Minsk II agreement introduced a fragile ceasefire in eastern Ukraine, following a year of crisis and conflict between Kyiv and Moscow.  Ukrainian President Poroshenko needs to grapple with a daunting list of critical economic and political reforms.  Russian President Putin, however, appears intent on destabilizing the Ukrainian government and has the means, including military force, to do so.  What can we expect next in the Ukraine-Russia stand-off, and how should the West respond?

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Steven Pifer is a senior fellow at the Brookings Institution, where his work focuses on arms control, Ukraine and Russia. A retired Foreign Service officer, his more than 25 years with the State Department included assignments as deputy assistant secretary of state with responsibilities for Russia and Ukraine (2001-2004), ambassador to Ukraine (1998-2000), and special assistant to the president and senior director for Russia, Ukraine and Eurasia on the National Security Council (1996-1997).

Co-sponsored by the Freeman Spogli Institute for International Studies and The Europe Center.

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Global Talent seeks to examine the utility of skilled foreigners beyond their human capital value by focusing on their social capital potential, especially their role as transnational bridges between host and home countries. Gi-Wook Shin (Stanford University) and Joon Nak Choi (Hong Kong University of Science and Technology) build on an emerging stream of research that conceptualizes global labor mobility as a positive-sum game in which countries and businesses benefit from building ties across geographic space, rather than the zero-sum game implied by the "global war for talent" and "brain drain" metaphors.

"Advanced economies like Korea face a growing mismatch between low birth rates and increasing demand for skilled labor. Shin and Choi use original, comprehensive data and a global outlook to provide careful, accessible and persuasive analysis. Their prescriptions for Korea and other economies challenged by high-level labor shortages will amply reward readers of this landmark study."  —Mark Granovetter, Professor of Sociology, Stanford University

The book empirically demonstrates its thesis by examination of the case of Korea: a state archetypical of those that have been embracing economic globalization while facing a demographic crisis—and one where the dominant narrative on the recruitment of skilled foreigners is largely negative. It reveals the unique benefits that foreign students and professionals can provide to Korea, by enhancing Korean firms' competitiveness in the global marketplace and by generating new jobs for Korean citizens rather than taking them away. As this research and its key findings are relevant to other advanced societies that seek to utilize skilled foreigners for economic development, the arguments made in this book offer insights that extend well beyond the Korean experience.

Books will be available for purchase at the event or  purchase online

Gi-Wook Shin is the director of the Walter H. Shorenstein Asia-Pacific Research Center; the Tong Yang, Korea Foundation, and Korea Stanford Alumni Chair of Korean Studies; the founding director of the Korea Program; a senior fellow of the Freeman Spogli Institute for International Studies; and a professor of sociology, all at Stanford University. As a historical-comparative and political sociologist, his research has concentrated on social movements, nationalism, development, and international relations.

Shin is the author/editor of more than a dozen books and numerous articles. His recent books include Global Talent: Skilled Labor as Social Capital in Korea (2015), Criminality, Collaboration, and Reconciliation: Europe and Asia Confronts the Memory of World War II (2014); New Challenges for Maturing Democracies in Korea and Taiwan (2014); Asia’s Middle Powers? (2013); Troubled Transition: North Korea's Politics, Economy, and External Relations (2013); History Textbooks and the Wars in Asia: Divided Memories (2011); South Korean Social Movements: From Democracy to Civil Society (2011); One Alliance, Two Lenses: U.S.-Korea Relations in a New Era (2010); Cross Currents: Regionalism and Nationalism in Northeast Asia (2007); Rethinking Historical Injustice and Reconciliation in Northeast Asia (2006); and Ethnic Nationalism in Korea: Genealogy, Politics, and Legacy (2006). Due to the wide popularity of his publications, many of them have been translated and distributed to Korean audiences. His articles have appeared in academic journals including American Journal of Sociology, Comparative Studies in Society and History, Political Science Quarterly, International Sociology, Nations and Nationalism, Pacific Affairs, and Asian Survey. Shin is currently writing a book on historical memories of the Asia-Pacific wars with Daniel Sneider. 

Joon Nak Choi is an associate professor in the Department of Management at Hong Kong University of Science and Technology. Prior to joining HKUST, he was a Postdoctoral Fellow at the Shorenstein Asia-Pacific Research Center at Stanford University. He earned his Ph.D and M.A in Sociology at Stanford  University and his B.A. in Economics and International Relations from Brown University. His ongoing research continues to focus upon the effects of social and political capital, especially in Korea.

Hwy-Chang Moon joined the Walter H. Shorenstein Asia-Pacific Research Center (Shorenstein APARC) for the 2015-2016 academic year. During his time at Shorenstein APARC, Moon will be working on a research project titled, “The Global Strategy of Korean Firms in Silicon Valley.”

Moon received his PhD from the University of Washington and is currently a professor of international business strategy in the Graduate School of International Studies at Seoul National University in South Korea, where he also served as the Dean. He has previously taught at the University of Washington, University of the Pacific, State University of New York at Stony Brook, Helsinki School of Economics, Keio University, and Hitotsubashi University. Moon has also consulted for several multinational companies, international organizations, and governments (e.g., Malaysia, Dubai, Azerbaijan, and the Guangdong Province of China).