South Korea and the United States are “completely aligned” on North Korea strategy, the chief American diplomat in South Korea said to a Stanford audience on Monday.

Mark Lippert, who assumed the role of U.S. ambassador to the Republic of Korea in 2014, delivered remarks at a public seminar, “Perspectives on the U.S.-Korea Alliance,” organized by the Korea Program at the Walter H. Shorenstein Asia-Pacific Research Center.

Arriving from the Washington summit of President Obama and Korean President Park Geun-hye, Lippert spoke of the success of the state visit. The U.S.-Korea relationship is in “as good a shape as it’s ever been,” and that secure foundation is allowing the two countries to forge ahead on shared challenges, including North Korea, trade and global health.

Mark Lippert expressed optimism about the U.S.-ROK alliance at a Stanford talk on Oct. 19, 2015.

He said the United States and South Korea are invested in getting to a place where the North Koreans will “come back to the table” for discussions on ending their nuclear program, noting the continuing viability of the Six Party Talks mechanism which has been stalled for more than five years.

Lippert also cited U.S.-Korea strategic cooperation on sanctions against North Korea, and defense capabilities aimed to deter the threat of a North Korea with nuclear and long-range missile capacity.

Looking ahead, “The United States strongly supports calls for reunification of the Korean Peninsula,” he said. Human rights, a free economy and a democratically elected government in the North would be a priority in that pursuit.

Lippert said the United States is supportive of inter-Korean talks and reunions for families separated by the Korean War, both announced earlier this year. On Tuesday, hundreds of South Koreans crossed the border to meet with North Korean relatives, who have been separated for more than six decades.

Partnering on the economic level was another key aspect of the summit, Lippert said, and the Trans-Pacific Partnership (TPP) was among items discussed. The United States, as one of 12 TPP member nations, would welcome an application from South Korea should they choose to pursue it, he said.

Lippert acknowledged that South Korea already has bilateral trade agreements with 10 out of the 12 TPP member nations, including one with the United States. The U.S.-Korea Free Trade Agreement (KORUS) came into force in 2012 and is moving toward full implementation, he said. The United States’ sixth largest trading partner is South Korea.

Following his formal remarks, Lippert took questions from the audience.

Michael Armacost, a Shorenstein Distinguished Fellow, asked Lippert how Japan and China figured into the summit discussions following recent developments. In September, President Park attended a military parade in Beijing that marked the 70^th anniversary of the end of World War II. She was the only leader from a democratic country at the event.

Responding on China, Lippert said the United States is supportive of South Korea engaging with China. “We don’t view this as a zero-sum game,” he said, likening South Korea’s regional relationships to a situation where “all boats rise” together.

Dafna Zur, a professor of Korean culture and literature, asked Lippert to talk about how his education informed his career in public service.

Lippert attended Stanford and studied political science and international policy studies.

His education, he said, was invaluable in preparing him for the diverse situations and people that a diplomatic career brings.

Lippert encouraged students to savor conversation and debate in the classroom. Participating in that kind of forum not only “makes you a more informed person” but also “sharpens your analytic skills,” he said.

Prior to becoming ambassador, Lippert held senior positions in the Department of Defense and the White House and served in the U.S. Navy.

Following the event, Lippert met with faculty members of Shorenstein APARC and the Freeman Spogli Institute for International Studies for a roundtable discussion, chaired by Kathleen Stephens, a distinguished fellow at Shorenstein APARC and former U.S. ambassador to the Republic of Korea (2008-11).

Embedded photo: Mark Lippert speaks at Stanford on Oct. 19, 2015. Photo credit: Heather Ahn.

The Freeman Spogli Institute for International Studies has welcomed five new senior military fellows, including three active duty lieutenant colonels from the U.S. Air Force and two from the U.S. Army, who will spend the next academic year at Stanford pursuing self-directed study of important national issues.

Former U.S. Secretary of Defense and CISAC faculty member Bill Perry created the program to give military officers the opportunity to take a deep dive into an area of strategic interest.

The fellows will be considering a diverse range of topics, from how to adapt Silicon Valley’s innovative work culture to the Army, to China’s actions in the South China Sea, and the effectiveness of U.S. economic sanctions against North Korea.

You can learn more about our fellows’ military backgrounds and the intended focus of their studies from the brief bios below.

John Cogbill and Scott Maytan will be assigned to the Center for International Security and Cooperation.

John Chu, Ryan Blake and Jose Sumangil will be based at the Walter H. Shorenstein Asia-Pacific Research Center.

LTC John Cogbill

LTC John Cogbill was commissioned as an Infantry officer from the United States Military Academy in 1994 and has held a variety of positions in both conventional and special operations units. John’s first assignment was as a Platoon Leader and Executive Officer in the 82nd Airborne Division. John then served two years in the 1st Battalion, 75th Ranger Regiment as a Platoon Leader and Civil-Military Affairs Officer. Next, John served three years in Alaska as an Airborne Rifle Company Commander and the Aide-de-Camp to the Commanding General. After earning his MPA from the Harvard Kennedy School, John taught Economics in the Social Sciences Department at West Point. Following the Command and General Staff College, he spent two years as a Combined Arms Battalion Executive Officer in the 1st Cavalry Division. He then served as the Strategic Plans and Requirements Officer for the 75th Ranger Regiment. Most recently, John commanded the Reconnaissance and Surveillance Squadron for the U.S. Army Third Corps. John has deployed on three combat and two peacekeeping missions, including two tours in Iraq, one tour in Afghanistan, one tour in Haiti, and a recent tour in Kosovo. He will be exploring how the Army can encourage innovation and use emerging technologies to achieve and maintain a competitive advantage on the battlefield.

Lt Col Scott Maytan, U.S. Air Force

Lt Col Scott Maytan was the commander of a B-52H operational bomb squadron, responsible for ensuring combat mission readiness for any worldwide nuclear or conventional tasking. Lt Col Maytan is a navigator with over 2500 flying hours, primarily in the B-52H, and is a graduate of both the Command and General Staff College (U.S. Army) and the U.S. Air Force Weapons School. He has served four operational assignments, as an advanced tactics instructor, and also a tour at the Pentagon where he developed Air Force positions concerning long-range strike and aircraft nuclear requirements. Lt Col Maytan has served three combat deployments for Operations Desert Fox (Southern Watch), Allied Force and Iraqi Freedom and has also deployed four times supporting USPACOM’s Continuous Bomber Presence mission. Maytan will be studying the “red-lines” that shape Western deterrence posture, and how strategic action and deterrence posture in one region affects others.

LTC John Chu, U.S. Army

LTC John Chu is an active duty officer in the United States Army. Chu has held a variety of leadership and staff positions in his 20 year career. Most recently, he served as the Chief of Intelligence Training at the Department of the Army. Chu has twice been deployed to Iraq and once to Bosnia, with multiple assignments to South Korea, Germany and Turkey. Born in Seoul, he grew up in California and graduated from West Point in 1995. At Stanford, Chu is researching the Korean armistice agreement and the United Nations mission to South Korea. He will also examine U.S. policy toward North Korea, particularly analyzing the “brink of war” tension and developing strategic deterrence measures to reduce risk of unwanted military escalation on the Korean Peninsula. For both research streams, Chu aims to produce analyses and recommendations that could inform a policy audience.

Lt Col Ryan Blake, U.S. Air Force

Lt Col Ryan Blake is an active duty officer in the United States Air Force. Blake was the commander of a flight test squadron where he was responsible for the flight test of new Air Force programs. He has over 2,400 flying hours in over 40 types of aircraft, and has held two operational F-15E assignments, including combat deployments in support of Operations Southern Watch, Iraqi Freedom and Enduring Freedom. He had also been positioned at the Pentagon in defense acquisition and the Office of Security Cooperation in Baghdad. At Stanford, Blake is researching the U.S. policy toward China and its relation to Northeast Asia. He aims to discover areas of cooperation between the U.S. and Chinese militaries.

Lt Col Jose “Ed” Sumangil, U.S. Air Force

Lt Col Jose “Ed” Sumangil is an active duty officer in the United States Air Force. During his career, Sumangil has served in a range of operational assignments, including joint staff officer at U.S. Strategic Command where he was a lead planner of the command’s space campaign. Before coming to Stanford, he was the commander of a B-1 squadron and led airmen through combat deployments in support of Operations Enduring Freedom, Inherent Resolve and Freedom’s Sentinel. At Stanford, Sumangil is examining China’s actions in the South China Sea and the Philippines arbitration case regarding Chinese actions there. He seeks to offer perspectives and policy and strategy options to maintain peace and stability in the South China Sea.

Stanford students worked together to pitch marketing ideas to a major Japanese airline at an event last Tuesday. The event, called an “ideathon,” is part of a series of events seeking to strengthen the U.S.-Japan relationship through exchange of ideas.

The ideathon was the first of its kind at the Shorenstein Asia-Pacific Research Center, led by the Japan Program under the rubric of the Stanford Silicon Valley-New Japan Project (SV-NJ). The project is supported in part by All Nippon Airways (ANA), the Japanese airline featured at the event.

Nineteen students participated, from both undergraduate and graduate levels and across disciplines – including students from the Graduate School of Business, and other majors including economics, mathematics, computer science, philosophy and East Asian studies.

Placed on a team with others they had just met, students were encouraged to assemble quickly and generate solutions to the challenge: how can ANA strengthen its brand awareness in the United States?

ANA is seeking to double in size in the next three years, yet it faces a few obstacles in this endeavor, including a customer base that is mostly in Japan and low brand visibility internationally, according to a senior employee that presented at the event.

“Who had heard of ANA before this event?” asked Hiroyuki Miyagawa, a marketing executive at ANA. Few hands raised in the audience.

Organized into four teams, each student team was joined by an ANA employee who listened in and offered guidance and a chance to learn from a longtime practitioner.

One and a half hours later, with Post-it notes and scribbled diagrams sprinkled across tables, each team emerged ready to present their 3-minute pitch to a panel of judges. The panel included executives from ANA, the World Innovation Lab (WiL), a venture capital firm in Palo Alto, and bTrax, a San Francisco based design firm.

Below are a few pictures from the event.

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Team Three acts out a skit.  |  They proposed that ANA establish lounges for the general public to gather in and purchase goods from Uniqlo and Muji, two Japanese lifestyle retailers. The lounges would offer a place to reinforce ANA's brand outside of the airport, they said.

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Team Four puts their heads together to generate ideas.  |  In their pitch, the team noted that baseball is a popular sport among Americans and Japanese. They recommended baseball be a focus of the marketing campaign, and said television and social media would best reach the target audience.

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Team Five explains their marketing approach.  |  Flying can lead to some unpleasant experiences, and a way ANA can set itself apart is to make those experiences manageable, and even enjoyable, they said. Their proposal was to bring new amenities to the in-flight experience such as a care package for people who sit in the middle seat.

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Team One poses for a picture after their presentation.  |  In their pitch, they recommended using ANA’s association with Japan to differentiate from other global airlines. Their approach included creating a film that features an American celebrity traveling on ANA.

The winning team was Team One whose concept was to use a celebrity figure – Ellen DeGeneres – in their advertising. They said that the target audience could relate to DeGeneres, and her already-established following would be an advantage.

The judges commended Team One for the creativity of their idea and its level of feasibility. Team One consisted of students Yaqian Fan, Michael Hong, Sam Ide, Lu Li and Adelbert Tan.

Kenji Kushida, a Stanford alumnus and project leader of SV-NJ, said:

“When I was a student, I craved for an opportunity to brainstorm solutions to real-world challenges and to do it in an environment that provided instant feedback,” he said, “We were able to make that happen here with the support of ANA and WiL, and are thrilled with the outcome."

The Korea Program at Stanford’s Walter H. Shorenstein Asia-Pacific Research Center is soliciting papers for the Koret Workshop on Globalization, Innovation and Culture in Korea at Stanford University.

South Korea has become an economic powerhouse, but faces multiple challenges. To maintain its dynamism and growth in the increasingly innovation-driven global knowledge economy, Korea needs to turn its attention to the more social, cultural and educational aspects of development.

Of paramount importance is the ability to welcome and embrace difference and creativity, upgrade pertinent social values of cultural diversity and social tolerance, promote innovation and effectively reflect and transmit such values through institutions. The conference will be interdisciplinary, problem-oriented and policy-relevant. A broad range of questions and approaches are welcomed, particularly those that address main challenges Korea will face going forward.

Possible research topics include:

• Higher education, cultural diversity and development.

• Social cohesion beyond nationalism and multiculturalism.

• Entrepreneurial culture and innovation.

• Causes and consequences of rising inequality.

• Demographic changes, skilled foreign labor and education/work culture.

The conference will be held on April 22, 2016 at Stanford University. Beyond research presentations, the conference also aims to foster connections among scholars with common interests. Travel (domestic or international economy class) and hotel costs as well as a modest honorarium will be covered for the presenters.

Papers may be submitted for consideration in a PDF file (6,000-8,000 words) to Yong Suk Lee by email at yongslee@stanford.edu. The submission deadline is Jan. 31, 2016.

The Koret Workshop is organized by the Korea Program to bring together an international panel of experts in Korean affairs. The Korea Program established the Koret Fellowship in 2008 with generous funding from the Koret Foundation.