Newly printed “no smoking” signs went up across China when the government rolled out a nationwide public indoor smoking ban in May 2011. A sticky gray layer of smoke residue now coats many signs, representing the challenges China’s growing tobacco-control movement faces against a multibillion-dollar government-run industry and deeply embedded social practices.

How has the cigarette become so integrated into the fabric of everyday life across the People’s Republic of China (PRC)?

To get to the heart of this question, historians, health policy specialists, sociologists, anthropologists, business scholars, and other experts met Mar. 26 and 27 in Beijing for a conference organized by Stanford’s Asia Health Policy Program. They examined connections intricately woven over the past 60 years between marketing and cigarette gifting, production and consumer demand, government policy and economic profit, and many other dimensions of China’s cigarette culture.

Anthropologist Matthew Kohrman, a specialist on tobacco in China, led the conference, which was held at the new Stanford Center at Peking University. In an interview, he spoke about the history of China’s cigarette industry, cigarettes and society, and the tobacco-control movement.

The early years

Tobacco first entered China through missionary contact in the 1600s, says Kohrman, but it was not until the early 20th century when cigarettes began gaining popularity. The first cigarette advertising was a “confused tapestry” of messages as marketers figured out what spoke to the public. “There were just as many images of neo-Confucian filial piety as there were of cosmopolitan ‘modern women,’” says Kohrman.

Through improved marketing and aggressive factory building, British American Tobacco and Nanyang Brothers, China’s two largest pre-war firms, helped increase the demand for cigarettes. The Sino-Japanese War (1937–1945) disrupted the cigarette supply, but their popularity had taken hold. Some cigarette firms shifted during the war to the relative safety of southwest China, where tobacco production has remained concentrated ever since.

Post-1949

After the founding of the PRC in 1949, the tobacco industry was nationalized and strong relationships between the central government and cigarette manufacturers in the provinces were formed. Cigarettes also began to be viewed as a part of everyday life. “Ration coupons for cigarettes were issued alongside grain, sugar, and bicycle coupons,” says Kohman. “The Maoist regime legitimized cigarettes as the right of every citizen."

During the Deng Xiaoping era (1978–1997), China’s cigarette industry really took off as manufacturers competed with one another for foreign currency to purchase cutting-edge European equipment and newer varieties of tobacco seed stock. Increased production and the return of full-scale advertising fueled greater consumer demand, and manufacturers began producing more and more varieties of cigarette. Vendors displayed glass cases filled with a colorful patchwork of cigarette packs bearing names like Panda, Double Happiness, and Red Pagoda.

The tobacco industry remained under government control as other industries privatized in the 1980s and 1990s. Party-state management of the cigarette became even more centralized in the early 1980s with the creation of the China Tobacco Monopoly Administration and its parallel external counterpart, the China Tobacco Corporation.

Since 1949, provincial protectionism has marked the cigarette market. It is now possible to purchase Beijing cigarettes in Kunming, Chengdu brands in Shanghai, and so on, but to distribute cigarettes in another province, a manufacturer must cut a deal with provincial government officials. Provincial administrations are loath to cut such deals because central government policy dictates that the portion of cigarette sales tax which does not go to the central government always is channeled to the finance bureau of the province of original production. China’s 2001 entry into the World Trade Organization opened the market ever so slightly to international brands like Marlboro and Kent, but domestic brands continue to dominate because of fierce protectionism.

...If it chooses to do so, China is in a position to lead and change the landscape in a very profound way.
-Matthew Kohrman, Professor of Anthropology, Stanford
A new era

In 2003, the World Health Organization established the first global health treaty, the Framework Convention on Tobacco Control (FCTC). Although the United States still has not yet ratified the FCTC, China signed the treaty in 2003 and ratified it in 2005. Kohrman says China’s tobacco industry giants fear competition from international cigarette brands more than they worry about tobacco-control measures related to the FCTC.

Nonetheless, the FCTC ushered in a new era of public health research about tobacco and has helped increase public awareness about the dangers of smoking. New restrictions have been imposed on print and television advertising for cigarettes, and international organizations, such as the Bloomberg Family Foundation, have begun funding anti-tobacco work in China.

A big challenge to tobacco-control campaigns, says Kohrman, is the sheer amount of money that tobacco companies have available for marketing. “In 2010, China’s tobacco industry posted profits in excess of U.S. $90 billion—that’s huge. Tobacco control research and advocacy now annually receive a few million dollars, and much of that is coming through outside funders, which have very specific projects in mind.”

China’s tobacco advertisers have adapted to the new restrictions that prevent them from openly promoting cigarettes in the media. They have instead moved to point-of-sale and soft-marketing tactics, including misinformation campaigns about the “dangers” of quitting smoking. “The actual expenditure on marketing probably hasn’t dropped very much,” says Kohrman.

Cigarettes and society

Strong marketing and the legitimization of cigarettes as a part of everyday life have led to the deep integration of cigarettes into Chinese society. While only 3 to 4 percent of women in China smoke, cigarettes are an important part of male identity and social mobility. The wide range of cigarette brands has led to the growth of high-end varieties favored by businessmen and politicians, with some brands costing as much as $50 a pack. The custom of cigarette gifting has existed in China for decades, and it is difficult for a young man to turn down a package of cigarettes from a senior colleague or supervisor.

There is also the fact that nicotine is highly addictive, and quitting is difficult in an environment where smoking cigarettes is socially sanctioned. Kohrman says, “When you take an incredibly addictive substance like nicotine and throw it into the mix of all of these norms and customs, it creates a pretty toxic brew.”

The future?

Tobacco control presents a formidable challenge in China, one that requires understanding the historical context and complex dimensions of the cigarette industry. “Cigarettes have been insinuated into so many aspects of daily life across China, and the market for this product has now become so closely enmeshed with matters of government finance and operations,” says Kohrman.

What happens in China could have implications for the entire world. “There’s a tobacco-induced human annihilation unfolding right now in almost every country and questions about how society and Big Tobacco are enmeshed, and how cigarette culture and government finance have become mutually supportive are pivotal,” says Kohrman. “Every country except Bhutan has legalized cigarette sales and is subject to many of the same general issues as China—only in China they’re on a much larger scale. But if it chooses to do so, China is in a position to lead and change the landscape in a very profound way.”   

In an opinion piece for The New York Times on Feb. 4, Evgeny Morozov declares the days of cyberspace exploration over, snuffed out by the world of social media and search engine optimization. Drawing a parallel to 19th century Paris, Morozov invokes the metaphor of the Flâneur — a careless wanderer of the streets — to the early days of the Web when users could freely surf with anonymity. Morozov concludes that Facebook and Google have replaced this era of freedom with one dominated by the voyeurism of the crowd and driven by advertizing dollars. Morozov cautions that the new concept of "frictionless sharing" — from the articles we read to the movies we watch  — has comprised our freedom to surf. 

Program on Arab Reform and Democracy (ARD) scholar Elias Muhanna, the blogger behind qifanabki.com, has been nominated for a special award for an outstanding contribution to new media by the Next Century Foundation.

The Next Century Foundation writes:

"The prize is awarded to individuals that contribute to different forms of new media, in particular internet news, blogging and citizen journalism... ELIAS MUHANNA's Qifa Nabki blog is about Lebanese politics, history, and culture...He offers some of the best analysis of Lebanese politics to be found anywhere - clever, eloquent, sharp and non-ideological. And he writes some wonderful satire too.""

ARD warmly congratulates Elias Muhanna on this nomination. To read his blog, please click on the link below.

As the Internet evolves, people around the world have faster, easier ways to connect. Innovative plans and economic opportunities are being hatched online, but so are ideas that challenge governments. Voices of dissent are amplified by social media tools like Facebook, Twitter and YouTube, leaving some countries confused about how to balance free expression rights against perceived threats to national security and government stability.

Working with the Center for International Security and Cooperation at Stanford’s Freeman Spogli Institute for International Studies, Eileen Donahoe is trying to make government officials feel more comfortable with online technology. Donahoe, the U.S. ambassador to the United Nation’s Human Rights Council, recently brought about 35 diplomats from around the world to Stanford. The group met with academics, Internet developers and technology business leaders to address the questions posed by a free and open Internet.

“I know the technology feels mysterious and challenging,” says Donahoe, who was an affiliated scholar at CISAC before becoming an ambassador. “So part of what we tried to do was demystify it. But we also conveyed the message that you’re not going to control technological change. And you’d better get used to it. It’s part of our world.”

In the following interview, Donahoe and CISAC co-director Mariano-Florentino Cuéllar discuss the challenges and potential promised in the online frontier.

Why did you arrange this meeting of diplomats in Silicon Valley?

Donahoe: Some ambassadors who are otherwise very committed to human rights have started to feel that the protections for freedom of expression and freedom of assembly could be weakened or lessened when you bring technology into the mix. There was a sense that governments could legitimately squelch free speech and free assembly when it happened in the online world. That’s a problem because so much of what happens today happens online. The Internet is now so central to the ability to speak freely. It was our responsibility to call them out and make them understand that technology should not change the equation in the protection of human rights.

How has the Internet changed the way we need to think about human rights and free expression?

Donahoe: In some ways, it hasn’t changed anything – free speech is free speech. But new technology has created new media, and that’s all changing at an exponential pace. People are being required to adjust in timeframes that were unimaginable before, and governments can’t keep up. Individuals can hardly keep up. It’s the pace and innovation that’s challenging. But there’s no change in our responsibility to protect the longstanding values of free expression.

What does a free and open Internet have to do with global security?

Cuéllar:  Some governments lack a commitment to basic rights and the rule of law. Technology can help people respond by raising their voices. They can organize and respond when their own government threatens citizens’ security.  Cyber technologies can also empower law enforcement officials, intelligence agencies and armed forces, raising fundamental questions about the role of government and the nature of conflict in the years to come. The Internet is an evolving technology that reflects vulnerability and enormous potential. Societies depend on government and private sector systems that face a variety of threats.  For all these reasons, the future of cyberspace is an important security issue at the very center of our agenda at CISAC.

Why do some governments feel threatened by the Internet?

Donahoe: It comes from the volume of voices you can have online. It comes from the pace of change. And there’s another aspect to online technology that’s intriguing: It is inherently democratizing. Citizens are becoming journalists. Anyone with a cell phone can broadcast live to the planet anything they’re observing. That can be threatening, but I believe it’s ultimately going to be a very positive force for transparency and government accountability.

How do you convince governments worried about those threats that open Internet access is ultimately in their best interest? 

Cuéllar: If the leaders of a state see it merely as a vehicle for control and stability, then much of the technology we have been discussing will appear profoundly threatening.  States seeking to build or maintain lasting institutions capable of meeting the needs of their citizens will tend to take a different approach, focused on the value of the public’s feedback and participation in governance.

Donahoe: A compelling point – especially for developing countries that may not otherwise place emphasis on the benefits to freedom from technology – is the recognition that there’s an economic upside to a free and open Internet. It can be framed as a development issue. Many government leaders can see that the future of all our economies is so intricately connected to this technology that if they try to squelch or shut down Internet development for political reasons, there will be dramatically negative effects for their economies. And that will lead to political problems. The economic value isn’t my primary human rights emphasis, but it helps to remind governments they run the risk of shutting themselves out of economic development if they don’t get comfortable with the technology.

What role, if any, should governments play in regulating the Internet?

Donahoe: Governments do need to play a role in regulation, just as they do in the offline world. But just because technology is brought into the equation doesn’t mean governments and regulators should be free to regulate too broadly or without concern for the costs to freedom. Just like in the offline world, regulation must be narrowly tailored and serve important government interests. Part of the challenge comes from the sense that governments can’t keep up with the technological advances. So they’re inclined to regulate more – and more bluntly – rather than in a more tailored way. This is where governments need to get more sophisticated about how to adjust to technological change.

What do policymakers need to know and understand before passing regulations?

Cuéllar: The future of cyberspace implicates security, economic development and the protection of civil and political rights – and all of these challenges are deeply interrelated.  A country's decision to restrict certain forms of Internet traffic can discourage economic innovation. Internet access in poor communities can lead to new economic opportunities, changing the larger context in which governance and security problems arise.  It is crucial to recognize these connections as societies think through the future of cyberspace.

On January 24, Madeline Rees, former U.N. high commissioner for human rights in Bosnia and secretary general for the Women’s International League for Peace and Freedom, spoke at the second installment of the Sanela Diana Jenkins International Speaker Series. Rees, has been working with the CDDRL Program on Human Rights to promote research on human trafficking, posed an interesting question: can extraterritorial jurisdiction — the legal ability of a government to exercise authority beyond its borders — be a tool for improving accountability for human rights abuse during peacekeeping operations?

Rees was referring to a situation that she experienced in Bosnia where peacekeepers reportedly abused, tortured and actively trafficked women and girls. She noted, however, that there have been similar situations and accusations of sexual exploitation and abuse, including sex trafficking, in U.N. missions ranging from Cambodia to Haiti to Congo since the 1990s. Rees argued that these abuses and the involvement of peacekeepers in human trafficking in particular, result from a combination of factors, which include:

• The perception of immunity (based on UN peacekeepers status)
• Impunity that results from the lack of specific legislation and enforcement mechanisms
• Lack of formal training
• Peer pressure
• Patriarchic militarized model of peacekeeping

There has been some slow progress. Rees recalled that when she first brought up the issue of human trafficking to the U.N., laughter was a common response. Her struggle, portrayed in part in the recent film The Whistleblower, has enabled an open discussion within the U.N. In 2007, the U.N. created the Department of Field Support and made some structural changes, but these reforms have not yet addressed the heart of the problem. In part, Rees believes, this is because the U.N. has lacked the political will to hold peacekeepers accountable for their actions.

Riding around on the back of a motorcycle in 2009, Jeremy Menchik snapped photos of hundreds of Indonesian campaign posters. That number has now grown to over 5000 images, which Menchik and Colm Fox have painstakingly coded and analyzed to better understand the politics of identity in Indonesia. The initial results of their research reveal similarities between the United States and Indonesia, and shed light on the transitional democracies of the Arab Spring.

Menchik is a 2011–12 Shorenstein Fellow at Stanford University, and will take up a position as an assistant professor in international relations at Boston University in 2013.

Fox is a doctoral student at the George Washington University’s Department of Political Science.

How important is political identity in Indonesia? Why?

Indonesia is the largest Muslim-majority country in the world, and one of the most diverse. But what we found was that rather than being unique, Indonesian politicians behave remarkably similar to American politicians in using a variety of regional, religious, and ethnic identity symbols to court voters.

Image

What is an important factor in determining a candidate’s use of identity symbols?

What we found is that the election rules matter, a lot. Candidates are far more likely to use religious and ethnic symbols in a plurality (“winner-take-all”) system like the United States than in a proportional representation system (PR) like Indonesia. This is an important finding, because tinkering with election rules is one of the tools that international relations practitioners can use to reduce ethnic and sectarian violence. And what we are saying is that it works. Changing election rules can change the types and levels of identities that are politicized. And that is an important lesson for conflict resolution.

What are some of the most surprising results to come out of your research?

The first is how badly the dominant explanations for identity politics—modernization theory and secularization theory—fared when they were tested on a large dataset. We are at an interesting juncture in time, where our theories of religion and politics have not caught up with the way the world works.

Image

During last year’s Arab Spring, the ideal of democracy was celebrated throughout the world. How might your research shed light on understanding the complexities of these transitioning democracies?

Well this research has clear implications for the Arab Spring, particularly for understanding the future of Egypt. Just because religious parties like the Muslim Brotherhood or the Salafist Nour party come into office does not mean that democracy is doomed, or that religious minorities are going to suffer. As long as secular Muslims, Christians, liberals, and other groups have a stake in elections, we are likely to see cross-ethnic and cross-religious coalitions emerge. This is a very good thing. One obvious difference, however, is that we did not see a lot of overt military participation in politics in Indonesia after 1999. The military was largely absent. And that is one way that Egypt is very different from Indonesia. If there is a big threat to democracy in Egypt, it is not coming from the politicization of identity—it is coming from the suppression of the people's voice by the military.