Why do community-based education and social persuasion programs for promoting healthy lifestyle and preventing chronic disease sometimes fall short of our expectations? Why are population effects so difficult to engineer and why are they so ephemeral? This research carried out at USC, the Claremont Graduate University, and collaborating institutions in China integrates across social, behavioral, and neurocognitive sciences to address those questions.

We conclude tentatively that the answer to each of the questions may lie in individual and context variability relative to program response, and that in order to more fully address the question of prevention program response variability requires engagement and integration across several levels of science to consider the roles of social groupings, environmental selection and design, social influence processes, and brain biology. What works in one social, cultural or organizational setting may not be so effective in another. What works for persons with certain genetic and experiential backgrounds may be totally ineffective for persons with different dispositional or personality characteristics. In a series of community/school based prevention trials carried out in markedly different southern California and central China settings, we have uncovered domains of consistent response, and other domains of substantial environment- and disposition-based response variability. A social influences based smoking prevention program framed in collectivist values and objectives worked to prevent smoking in one cultural setting but not another. And an individualist framed social influences program worked in the setting where the collectivist program did not. But the characteristics of the particular settings which defined program success or failure were different from what conventional (e.g., cultural psychology) wisdom would have led us to expect. Furthermore, both within and across cultural settings, the same individual dispositional characteristics moderated or determined program effectiveness, again in ways not predicted by the common cultural and behavioral science wisdom. In recent studies carried out both in China and the U.S. we have found affective decision deficits, with known neural underpinnings, to account for rapid progression to regular smoking and binge drinking. These deficits are akin to the dispositional characteristics found earlier to moderate prevention program effects. Subsequent brain imaging studies confirm the hypothesized regions of neural involvement. Together these findings hold promise for more effective – situation and phenotype specific – approaches to engendering and sustaining more optimal individual and population health behavior.

In 2006, public reports began to circulate that North Korea was constructing a large new rocket testing and launching center in a rural North-western coastal valley. A Jane's article by Bermudez nicknamed the complex Pongdong-ni and reported on some of the individual facilities. Coming in the aftermath of the 2006 Taepo-dong II launch failure from the existing Musadun-ri launch center on North Korea's East coast, there has been world-wide  speculation and ‘expert' analysis, much of it based on Google Earth images which have not been updated since 2003 (Musadun-ri) and 2006 (Pongdong-ni).  A recent government report that a rocket engine test occured during the summer of 2008 ratcheted up the media rhetoric: meanwhile little has been admitted by North Korea. In our presentation, we will examine the growth of the DPRK's rocket programs using commercial tools and satellite visible and multispectral data previously available only the government intelligence and military analysts.  In our presentation:

1. We will assess and compare the capabilities and completion schedules of Pongdong- ni and  Musadun-ri,
2. Present important new policy issues that are presented by these major facility investments,
3. Show examples of how Open Source Technical Intelligence can provide an improved public understanding of foreign WMD activities independently of government and partisan policy centers.  
4. Comment on last weeks Iranian satellite launch using North Korean developed rockets. 

Lew Franklin is a long-time CISAC Affiliate, joining CISAC in 1992 as a Visiting Scholar after retiring as a TRW vice president, and previously vice president and co-founder of ESL, a defense intelligence company.  Upon retirement he was awarded the CIA's Gold Medal for career-long contributions to foreign weapons assessment and national technical means capabilities.  At CISAC his work focused on technical intelligence related problems, including wmd proliferation, export controls, defense conversion, and especially conversion of retired ICBMs for low-cost space launches.  In 1993, he headed the launch campaign that mated the Stanford Quakesat satellite onto a retired Russian SS-19 Rokot launcher for a successful launch to orbit.  His current research into Open Source Technical Intelligence is in support of the upcoming visit to North Korea led by Lewis and Hecker.

Nick Hansen graduated with a BA in Geography from Syracuse University in 1964.  His career in national intelligence spans 43 years first as an Army imagery analyst, and then in industry with GTE-EDL, ESL/TRW, Tera Research as a cofounder Vice Pres. and then again at ESL (now TRW/Northrop-Grumman) as a Director. Currently he is in an SES position at the Navy's NIOC-Suitland, MD, as an image technology expert associated with Pennsylvania State University.  He has been twice nominated for the NRO's Pioneer award for innovative imagery uses and techniques development and is an expert in foreign weapons systems and test ranges. Currently Nick is supporting John Lewis' North Korea project.

On March 17 the Freeman Spogli Institute for International Studies will host a book launch for a pathbreaking new book, Power and Responsibility: Building International Order in an Era of Transnational Threats, co-authored by Stephen Stedman, Senior Fellow, FSI and Director of the Ford Dorsey Program in International Policy Studies, Bruce Jones, Co-Director of the Center on International Cooperation, New York University, and Carlos Pascual, Director of Foreign Policy Studies, the Brookings Institution. Power and Responsibility has been produced by the Managing Global Insecurity Project, a multi-year, multi-continent collaboration between the Brookings Institution, NYU's Center on International Cooperation, and Stanford's Freeman Spogli Institute, seeking to coalesce the best thinking on international security affairs today.

As the authors note, the post-World War II fabric of global security, designed and maintained by the United States, has dangerously frayed. Built for a different age, current international institutions are ill-equipped to address today's pressing transnational security challenges-- such as climate change, nuclear proliferation, civil strife, and terrorism, which are beyond the power of any one state to address.

Revitalizing the institutions of cooperation will require a new conceptual foundation for global security. The "national sovereignty" of the twentieth century must give way to "responsible sovereignty" - a principle requiring nations not only to protect their own people, but also to cooperate across borders to safeguard common resources and tackle common threats. Achieving this will require American leadership and commitment to a rule-based international order.

With timely and hard-hitting recomendations, Power and Responsibility seeks to galvanize more effective global action against transnational threats and to build the political support networks needed to reform and revitalize international institutions.

Following an introduction by Coit D. Blacker, the Olivier Nomellini Professor in International Studies and Director, the Freeman Spogli Institute, all three authors will comment on key ways that revitalized institutions and commitments could address issues topping the foreign policy agendas of the U.S. and its global partners.

A book signing and reception will follow the authors' commentary.

This event is presented in conjunction with the Japan Society of Northern California.

About the talk

Orthodox economic theory views cognition as taking place inside the skull and skin of individuals. For example, the contract theory of the firm is based on such premise. However, one of essential features of corporate firms can be seen as systems of group-level, distributed cognition.

From this perspective, Aoki identifies five generic types of organizational architecture in terms of three-way relationships between management's and employees' cognitive assets and physical tools of group-level cognition (e.g., computers, file, machines, etc.). He will discuss a variety of governance structures complementary to each of them. It is hoped that in this way, an essential aspect of a competitive form of architectural-governance evolving in global markets beyond national characteristics may be identified.

Aoki will conclude with a suggestion of information roles of equity markets subtly different from what the orthodox finance-property rights theory indicates.

About the speaker

Masahiko Aoki is the Henri and Tomoye Takahashi Professor Emeritus of Japanese Studies in the Economics Department, and senior fellow of Stanford Institute of Economic Policy Research (SIEPR) and Freeman Spogli Institute for International Studies (FSI) at Stanford University. He is a theoretical and applied economist with a strong interest in institutional and comparative issues. His preferred field covers the theory of institution, corporate governance, the Japanese and Chinese economies, and modularity.

Aoki's most recent book, Toward a Comparative Institutional Analysis, was published in 2001 by MIT Press. This work develops a conceptual and analytical framework for integrating comparative studies of institutions in economics and other social sciences based on game-theoretic apparatus. His research has been also published in the leading journals in economics, including the American Economic Review, Econometrica, the Quarterly Journal of Economics, Review of Economic Studies, the Journal of Economic Literature, and Industrial and Corporate Change.

Aoki is president of the International Economic Association (2005-2008) and a former president of the Japanese Economic Association. He is a fellow of the Econometric Society and the founding editor of the Journal of Japanese and International Economies, as well as an associate editor and member of the scientific advisory committees for various professional journals. He was awarded the Japan Academy Prize in 1990, and in 1998 he took the 6th International Schumpeter Prize. Between 2001 and 2004, Aoki served as the President and Chief Research Officer (CRO) of the Research Institute of Economy, Trade and Industry (RIETI), an independent administrative institution specializing in public policy research in Japan.

Aoki graduated from the University of Tokyo with a BA and an MA in economics and earned a PhD in economics from the University of Minnesota in 1967. He was formerly an assistant professor at Stanford University and Harvard University and served as both an associate and full professor at the University of Kyoto before re-joining the Stanford faculty in 1984 after sixteen years of absence. He became professor emeritus in 2004 to concentrate on research as well as be engaged in various international activities.