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Social media—such as Facebook, Twitter, YouTube and LinkedIn—are increasingly being used for business purposes. The conference will discuss how social media promotes the globalization of ideas in the workplace, with a focus on the promotion of professional development and business development.

Two research papers, based on primary data, will form the core of the conference.

The first, a study done by NOVA, a federally funded agency to promote the employment of a skilled workforce in Silicon Valley, will look at how social media is used by Silicon Valley engineers for professional development and recruitment.

The second, a study done by Stanford University's Rafiq Dossani, examines corporate social media policy and practices for promoting innovation, project management, hiring, marketing and other business functions.

Please click here to read the Stanford Daily coverage of the conference.

Agenda

8:00am - 8:30amRegistration and light breakfast
8:30am - 8:45am                     

Rafiq Dossani, Senior Research Scholar, Shorenstein Asia-Pacific Research Center, Stanford University

Themes of the Conference

8:45am - 10:00am

Philip Jordan, Green LMI Consulting
Stephen Jordan, Green LMI Consulting
 

Social Media Trends with Silicon Valley Employers

(The paper and the presentation are avaiable for download at the bottom of the page.)
 

10:00am - 10:15amBreak
10:15am - 12:15pm

Panel Discussion I

Moderator: Manuel Serapio, Faculty Director and Associate Professor of International Business, University of Colorado at Denver

  • Tuomo Nikulainen, Researcher, ETLA-Reserch Institute for the Finnish Economy
  • Rahim Fazal, CEO & Co-Founder, Involver
12:15pm - 1:15pmLunch
1:15pm - 2:30pm

Rafiq Dossani, Senior Research Scholar, Shorenstein Asia-Pacific Research Center, Stanford University

Social Media in the Workplace

(The paper and the presentation are avaiable for download at the bottom of the page.)
 

2:30pm - 2:45pmBreak
2:45pm - 4:45pm

Panel Discussion II

  • Matt Ceniceros, Director of Global Media Relations, Applied Materials
  • Ankit Jain, Software Engineer, Google Inc.
  • Saurabh Mittal, Head of Customer Experience Practice, Wipro
  • Don McCullough, VP Marketing for IP and Broadband, Ericsson
4:45pm - 5:00pmWrap up

 

Sponsors

Bechtel Conference Center

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On March 26, 2011, Gi-Wook Shin, director of the Stanford Korean Studies Program (Stanford KSP) and the Walter H. Shorenstein Asia-Pacific Research Center, presented the keynote address "Teaching Korea to Korean American Students" at a gathering of two hundred Korean-language instructors organized by the Korean Schools Association of Northern California (KSANC).

Gi-Wook Shin

Shin pointed to the connection between language and identity, emphasizing the importance of developing Korean-language skills in children of Korean ethnicity growing up in the United States. He noted the dual significance of having a strong, well-rounded Korean American identity: one rooted in a solid understanding of Korean language, culture, and history, with also a firm sense of being American.

KSANC is a non-profit organization dedicated to providing Korean-language instruction and programming about Korean culture and history to children and adults. Through its outreach activities, Stanford KSP helps to support the mission of KSANC and numerous other non-profit education organizations throughout Northern California.

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Gi-Wook Shin presenting the keynote address "Teaching Korea to Korean American Students," March 26, 2011 | KSANC
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Brenna Marea Powell is a 7th year PhD candidate in the department of Government at Harvard University, and a doctoral fellow at the Multidisciplinary Program on Inequality and Social Policy at the Kennedy School of Government. She received her AB from Stanford in Comparative Studies in Race and Ethnicity. Her research interests include inequality, civil conflict and political violence in divided societies. Her three-article dissertation research explores the role of political institutions in redefining ethno-racial boundaries and social hierarchy. This includes work on post-conflict policing in Northern Ireland, racial policy in Brazil, and the politics of ethno-racial classification in the United States.

Reuben W. Hills Conference Room

Brenna M. Powell Predoctoral Fellow, CISAC; PhD Student, Government, Harvard University Speaker
Aila Matanock Predoctoral Fellow, CISAC; PhD Student, Political Science, Stanford University Commentator
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Hein Goemans received his PhD in Political Science from the University of Chicago in 1995 and currently serves as Associate Professor of Political Science at the University of Rochester in New York. 

His book War and Punishment was published by Princeton University Press in 2000. Another book, Leaders and International Conflict (co-authored with Giacomo Chiozza) is forthcoming by Cambridge University Press. Other publications have appeared in the American Journal of Political Science and the Journal of Conflict Resolution. 

Goemans is currently engaged in two research projects. The first extends the research in his first book on the causes of war termination and examines the role and incentives of leaders in international conflict initiation. This seminar will draw on his work for his second research project, which explores when and why people become attached to specific pieces of territory that together constitute a "homeland" and the consequences of these attachments.

Reuben W. Hills Conference Room

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Visiting Professor
HeinAPSA2004.jpg PhD

Hein Goemans received his PhD in Political Science from the University of Chicago in 1995 and currently serves as Associate Professor of Political Science at the University of Rochester in New York.

His book War and Punishment was published by Princeton University Press in 2000. Another book, Leaders and International Conflict, (co-authored with Giacomo Chiozza) is forthcoming from Cambridge University Press. Other publications have appeared in the American Journal of Political Science and the Journal of Conflict Resolution.

Goemans is currently engaged in two research projects. The first extends the research in his first book on the causes of war termination and examines the role and incentives of leaders in international conflict initiation. His second research project explores when and why people become attached to specific pieces of territory that together constitute a "homeland," and the consequences of these attachments.

(Profile last updated in September 2011.)

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Hein Goemans Associate Professor of Political Science Speaker University of Rochester
Amanda Robinson PhD Candidate, Political Science Commentator Stanford University
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This talk reviews three decades of Indian nuclear decision-making. It argues that India’s slow pace of weaponization in the face of Pakistani nuclearization and Sino- Pakistani nuclear cooperation in the 1980s, the slack in building an institutional capacity to wield nuclear weapons after they came into existence in the 1990s, and the reluctant attempts at developing an operational arsenal even after formally claiming nuclear power status and almost going to war with a nuclear Pakistan in the last decade, constitute puzzling behavior. Existing proliferation models explain facets of Indian nuclear behavior. However, they don’t explain it in its totality. The different facets of Indian nuclear decision making in the last three decades can be collapsed into a single dependent variable: the lag in strategic decision-making. This talk operationalizes the concept of ‘lag’, critically reviews existing explanations of Indian nuclear behavior, and offers an alternative framework for understanding Indian nuclear decision-making.

Gaurav Kampani is a sixth year doctoral student at Cornell University's Department of Government. His major and minor fields are International Relations and Comparative Politics. Kampani's research interests cover international security and focus on the relationship between domestic institutions and strategic policy, military strategy, operations planning, and weapons development.

Kampani's dissertation project studies Indian civil-military institutions and nuclear weapons-related operational practices in the decade prior 1998 and the decade since.

Between 1998-2005, Kampani worked on South Asia-related nuclear and missile proliferation issues at the James Martin Center for Nonproliferation Studies, Monterey CA.

Reuben W. Hills Conference Room

Gaurav Kampani Nuclear Security Fellow Keynote Speaker CISAC
Paul Kapur Associate Professor, U.S. Naval Postgraduate School; Faculty Affiliate, CISAC Commentator
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5:00 pm: Reception
6:00 PM: Screening of “Coffee Futures”
(2009, 22 minutes), followed by a discussion with:

  • Zeynep Gursel
    (Department of Anthropology, University of Michigan- Ann Arbor; Director & Co-producer of “Coffee Futures”)
  • Hakan Tekin
    (Consul General of the Republic of Turkey in Los Angeles)
  • Cihan Tugal
    (Department of Sociology, University of California- Berkeley)

Panelists will focus on political, historical and cultural issues surrounding Turkey’s accession to the European Union.

Coffee Futures (2009, 22 minutes) weaves together the Turkish custom of coffee fortune-telling with Turkey’s attempt to join the European Union since 1959, revealing the textures of a society whose fate has long been nationally and internationally debated often in relation to Europeanness. It aims to encourage a dialogue born from openness, and explores what kind of a place one wants Europe to be in the future.  Coffee Futures received 2009 Special Jury Award for Originality from EurActiv Fondation. In 2010,  it received Best Documentary Short Award in MiradasDoc Festival, Audience Award in !f Istanbul International Independent Film Festival, and Audience Award in Ann Arbor Film Festival. For more information, please visit http://www.neysehalimfilm.com/

Zeynep Gursel is Assistant Professor of Anthropology at the University of Michigan- Ann Arbor, and director & co-producer of “Coffee Futures.” She received her Ph.D. in Anthropology from the University of California-Berkeley. Her research focuses on how things become imagineable both for individuals and groups, and how forms in which the past and today are narrated are shaped by, and in turn shape, expectations of the future. She was introduced to the documentary world when she worked on Damming the Euphrates(Paxton Winters, 2001) in Southeast Turkey. She is currently completing a book manuscript, Image Brokers,  on the culture of the international photojournalism industry. 
 
Hakan Tekin is Consul General of the Republic of Turkey in Los Angeles. He received his B.A.in International Relations from Ankara University in 1989 and joined the Ministry of Foreign Affairs of the Republic of Turkey in 1990. He served in Abu Dhabi (United Arab Emirates) and Sofia (Bulgaria), attended the NATO Defense College Senior Course in Rome, and worked at the Permanent Mission of Turkey to the United Nations in New York. He assumed his post in Los Angeles as Consul General in April 2007.

Cihan Tugal is Associate Professor of Sociology at the University of California- Berkeley. He received his Ph.D. in Sociology from the University of Michigan- Ann Arbor. His research focuses on the role of religion in political projects and how the interaction between religion and politics shapes everyday life, urban space, class relations, and national identity. His book Passive Revolution: Absorbing the Islamic Challenge to Capitalism was published in 2009 by Stanford University Press. His works also appeared in Economy and Society, Theory and Society, Sociological Theory, the New Left Review, the Sociological Quarterly, and edited volumes.

Co-sponsored by the Mediterranean Studies Forum, The Europe Center, The Abbasi Program in Islamic Studies, Turkish Student Association,  Ford Dorsey Program in International Policy Studies.

Paul Brest Hall East
Munger Graduate Residence
Building 4
555 Salvatierra Walk

Zeynep Gursel Department of Anthropology, University of Michigan- Ann Arbor; Director & Co-producer of “Coffee Futures” Speaker
Hakan Tekin Consul General of the Republic of Turkey in Los Angeles Speaker
Cihan Tugal Speaker Department of Sociology, University of California- Berkeley
Conferences
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With democratic revolutions spreading throughout the region, and as US, European and NATO forces enter the conflict in Libya, the transatlantic community shares concern over events in the greater Middle East. The Europe Center presents a timely seminar by Ami Ayalon, former director of the Shin Bet and commander of the Israeli Navy, about the interdependence of Israeli security and Palestinian statehood and the urgent necessity of achieving a two-state solution to ensure democratic self-determination for both peoples.

Ami Ayalon is a former Member of the Israeli Knesset, Commander of the Israeli Navy, and director of the Shin Bet, Israel's internal security service. In 2003, Ayalon launched, together with former PLO representative Sari Nusseibeh, a peace initiative called “The National Census" to collect signatures of millions of Israelis and Palestinians in support of a two-state solution.

About the Speaker

Admiral Ami Ayalon was born in pre-state Israel in 1945, growing up on Kibbutz Maagan. He served in the Israeli Navy for 30 years. During his service he was decorated with the Medal of Valor, Israel's highest award and the Medal of Honor for carrying out a long list of operations without casualties as the commander of the elite Shayetet 13 Naval commando unit. From 1992-1996 he served as Chief of the Israeli Navy.

Upon retiring from the Navy, Admiral Ayalon was appointed director of the Shin Bet (Israel’s General Security Service). He is credited with rehabilitating the service, which had been hard-hit by its failure to prevent the assassination of Prime Minister Yitzhak Rabin.

In 2003, Admiral Ayalon founded the People’s Voice, a grassroots movement that, together with Palestinian professor Sari Nusseibeh, formulated a set of principles for a permanent agreement between Israel and the Palestinians. To date, over 400,000 people from both sides have signed the Ayalon-Nusseibeh Statement of Principles.

In 2005, Admiral Ayalon was elected to a senior Labor Party seat in the Knesset, and served on the several committees, including as Chair of the Knesset Subcommittee on National Emergency Readiness. In 2007, Admiral Ayalon joined Prime Minister Ehud Olmert's cabinet where he served until 2009.

Having formally retired from politics, Admiral Ayalon serves as Chairman of the Executive Committee of Haifa University, leading research on terror, ethics and international law. He is chair of AKIM, a charity for people with intellectual disabilities. He holds two degrees from Bar-Ilan University: a BA in Economics and Political Science and an MA in law, in addition to an MA in Public Administration from Harvard University. He is a graduate of the Naval War College in Newport Rhode Island.

Philippines Conference Room

Ami Ayalon Speaker
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Mobile payment systems launched in Africa, Asia, and Latin America now offer anyone with a mobile phone the ability to store money electronically and send it to other phone users, without visiting a bank and sometimes without even having a bank account. Over a billion people with a mobile phone are now closer to financial services. 

But will these systems become vehicles of financial inclusion, or will they remain simply a convenience for the urban elite? 
 
Nathan Wyeth, the director of FrontlineSMS:Credit in Nairobi, Kenya, will speak on examples and the potential of mobile money empowering people at the base of the pyramid in East Africa and around the world.  FrontlineSMS:Credit builds lightweight software that enables enterprises serving the poor - like microfinance institutions, co-ops, health organizations, community organizations, and businesses - to transact using mobile payments.  

Nathan will touch on the architecture of these systems, the sector-wide decisions made by mobile networks that will determine if these systems open up or remain closed and proprietary, the hurdles to realizing the promise of mobile money, and how new people can become involved in this sector and answering these questions. 

CISAC Conference Room

Nathan Wyeth Director of FrontlineSMS:Credit in Nairobi, Kenya Speaker
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Over the past three decades, China's government, economy, and society have been undergoing a transformation, the momentum of which has intensified in recent years. Stanford sociologist Xueguang Zhou has been conducting a detailed ethnographic study in a rural township a few hours' drive from Beijing in order to understand these changes, especially in terms of China's political institutions. He is also beginning research about the behavior of urban government organizations and about the trajectory of personnel mobility in the Chinese bureaucracy.

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Xueguang Zhou, FSI senior fellow and Kwoh-Ting Li Professor in Economic Development
Zhou (PhD '91), a senior fellow with the Freeman Spogli Institute for International Studies and the Kwoh-Ting Li Professor in Economic Development with the Department of Sociology, chose to conduct his ethnographic research project in a rural township because it afforded him a chance to stay in one place over a long period of time and to get closer to the everyday life of local residents. "It is easier to conduct this kind of research in rural areas because people are always there and once they get to know you, you can gain access to and make sense of their experiences, feelings and views, and their coping strategies in response to large-scale social changes," he notes.

Zhou's rural governance study branched out into three interrelated directions. He has been studying agricultural markets, including: how they have been taking shape and evolving over time, how harvests are conducted, and where local elites and farmers interact with large outside companies. China's rural election system, which Zhou suggests has become more institutionalized in the past six to eight years, has been another area of focus. He has examined how the system was first established, and how it has evolved into its current shape. Finally, he has followed patterns of government behavior within the context of the significant changes now underway in China.
"From a research point of view, this is really a critical moment in the Chinese economic transformation.

-Xueguang Zhou

FSI Senior Fellow and Kwoh-Ting Li Professor in Economic Development

Gradually shifting his focus to the study of China's urban political institutions, Zhou has been working with a doctoral candidate from Peking University to study the behavior of urban government bureaus for the past three years, and they are now working on articles highlighting the major findings from this research. In addition, Zhou is in the process of selecting urban sites in which to conduct a more prolonged and detailed study similar to his rural township project. He is also working with a Stanford master's student to analyze twenty years of government personnel data, tracing the movement of specific individuals across offices and bureaus as they have been promoted through the bureaucratic system. "It is all a public record," says Zhou, "but once you piece these trajectories together, they shed light on the inner working of, and dynamics in, the Chinese bureaucracy."

China's overall transformation has greatly accelerated in the past decade, and even as urban life is changing, life in rural areas around China's coastal megalopolises is perhaps changing even more quickly. Zhou suggests that within the next five to ten years the contribution of China's shrinking rural areas towards the country's GDP will become quite insignificant. "The speed is really just astonishing," he emphasizes. As cities expand, local governments purchase up land from rural residents for commercial development projects like shopping centers and apartment complexes. Real estate is a huge source of income for city governments and so there has been an aggressive push toward urbanization. As a result, says Zhou: "Millions of rural residents lost their land and became urban overnight without any relevant work skills." Although they are compensated to various degrees for their land, the bigger question is how this will affect the new city dwellers and their families in the future as they must develop new skills and adapt to the social and environmental conditions of urban life.

"From a research point of view," states Zhou, "This is really a critical moment in the Chinese economic transformation: the way that they deal with the process of urbanization will have tremendous consequences for the years to come because it is creating so much tension and social conflict." Even away from coastal areas, government-driven urbanization is taking place everywhere in China—even in provinces with vast expanses of remote land like Xinjiang. "This is exactly why you want to study government," maintains Zhou. "Because they play a key role in this process." Understanding China's government institutional structures, its decision-making processes, and the way that resources are mobilized will lead the way to better understanding about the future impact of these decisions that are now so rapidly changing both the rural and urban landscape.

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A grape harvest in rural China | Courtesy Xueguang Zhou
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