In this session of the Shorenstein APARC Corporate Affiliate Visiting Fellows Research Presentations, the following will be presented:

Wataru Ishii, "Promotion of Tourism in Japan:  Policies and Plans for Development and Involvement of Local Institutions"

Tourism is an industry that covers a lot of areas, such as hotels, transportation, food services and one of a few industries where growth can be expected in the future.  Because of the economic importance of tourism, the Japanese National Government established the Japan Tourism Agency in 2008 and has begun to try to make Japan "Tourism Nation" and local governments are following suit.  Ishii studies the significance of tourism in Japan and policies to attract foreign tourists that will compensate for stagnant domestic tourists.

Yuichi Moronaga, "The Essential Value - Connecting and Sharing Emotions - Storytelling in the Social Media Era"

Customers have high expectations when making purchases.  They expect products to provide value and, at the same time, satisfy their sense of emotions.  Storytelling is an important factor when it comes to these customer purchases.  Knowing the story behind the product or company can create strong attachments and this "essential value" is an important factor in the buying cycle.  These emotions may encourage our next behavior, whether it's repeat buying or long-term usage.  With the increased usage of social media, this type of cycle that is created is vital for a company's marketing plan as well as providing increased motivation of a company's employees.  In this presentation, Moronaga shares examples of storytelling, demonstrating how dynamically storytelling is changing people's purchasing behaviors and the opportunities presented.

Hirofumi Takinami, "Political Economy of the Financial Crises in Japan and the United States:  Why the Difference in Speed to Respond and Recover?"

Within the last two decades, the United States and Japan each experienced the same type of financial crisis, notably triggered by the collapse of major financial institutions.  Both were under the political economic conditions of one of the largest economies in the world as well as of an advanced democratic country.  However, it is symbolically different that Japan let the institutions go into chain-reaction bankruptcies without injecting public money in 1997, while the U.S. undertook a bailout of AIG just after the Lehman bankruptcy in 2008.  And now the U.S. economy is showing earlier recovery compared to what Japan experienced. -- What made this difference in speed to respond and recover?  To explain this puzzle, Takinami focuses on (a) existence of precedent & learning, (b) speed and process of economic downturn toward the crisis, (c) action by national leader & secretarial organization, and (d) status of global standard setter, together with assessing the alternative explanations.  Then, he argues some implications of these analyses.

In this session of the Shorenstein APARC Corporate Affiliate Visiting Fellows Research Presentations, the following will be presented:

Toshifumi Kadowaki, "The Keys to Successful M&As in High-Tech Industries - Based on a Study of the HP-Compaq Merger"

Mergers and acquisitions (M&As) are tactics, not strategy.  Successful M&As, however, can be considered one of the most useful tactics in realizing corporate strategy because M&As often save time and can even save money and reduce risk.  Many high-tech companies, therefore, have made a large number of M&As recently.  Numerous empirical studies, though, have shown that most M&As fail. Through the case study of the Hewlett Packard-Compaq merger, Kadowaki analyzes what makes M&As successful and what causes them to fail.

Oshie Sato, "Dawn of a new Era in the Video Industry - Impact of Smart TVs from a Historical Perspective of Broadcasting and Movie Industries in the United States and Japan"

After prospering for more than a half century both in the United States and Japan, the broadcasting and movie industries have reached a turning point of their business models.  This is due mostly to the rise of competition with the Internet since the late 1990s and a global recession led by Lehman's fall in 2008.  What will happen to these industries in the U.S. and Japan over the next decade?  Sato analyzes a future picture of the broadcasting and movie industries, focusing on the impact of smart TVs - next-generation video devices such as Google TV and Apple TV.

Sonya Vasudeva, "Pharmacogenetics in Cancer:  Steps Towards Personalized Medicine"

The variability in clinical response to drug treatment has been well known for decades.  An era of pharmacogenetics started almost fifty years ago when it was recognized that a part of this variation is inherited, and can therefore be predictable.  With the wealth of information readily available online, the promise of personalized medicine looms large, but the generalization into clinical applications of pharmacogenomics has been more challenging.  In Vasudeva's research, she shares examples of tests, which are integrated by USA FDA and EMA into drug lables, one example being K Ras mutation for metastatic colorectal cancer.  Vasudeva argues that the increased availability of such tests may transform the field of medical oncology, moving treatment from the "one size fits all" approach to a personalized therapy based on variations in an individual genome.

Brochure for STAJE April conference

The meeting will bring together over 30 scholars on Japan to discuss new developments in Japan, including potential opportunities opening up after the Great Eastern Japan Earthquake. We will have 22 paper presenters and discussants, with topics ranging from new firm profitability, the politics of firm creation, management of innovation, and large firm entrepreneurial processes in Japan. The goal is to lead to a better understanding of the nature of entrepreneurship, and how analyses of Japan might inform more theoretical discussions.

Also, in view of the disastrous earthquake and tsunami that has recently afflicted Japan, the conference will feature a panel of prominent experts on Japan's economic, social systems, business, and government who will discuss the effects of the great earthquake on research and today's Japan.