In this session of the Shorenstein APARC Corporate Affiliate Visiting Fellows Research Presentations, the following will be presented:
Buddhaditta Bose, "Spanning the Chain and Capturing Value in the Clinical Research Outsourcing (CRO) Industry"
The clinical research outsourcing (CRO) industry is a multi-billion dollar industry that has grown over time and is dominated by a few global top CROs. There is no significant Indian player in the market because the global top CROs have strategically chosen to be at the higher end of the value chain. It is therefore imperative that an Indian CRO, like Reliance Life Sciences (RLS), focus its strategy on spanning the chain and providing higher value add to capture the attention of the clients and successfully compete in the marketplace thereby becoming a leading player in the market.
Bose's research looks at the industry value chain and the relative positioning of the case in point - RLS with respect to the value chain and provides recommendations on how RLS can climb up the value chain. His research also highlights the macro view of the industry in context of the basic theme of the research mentioned above.
Girish Masand, "Advanced Tools for Complete Characterization of Biopharmaceutical Products"
Characterization of biopharmaceuticals plays a key role in the identification, structural elucidation and quantitation of chemical constituents or chemical impurities in current protein based therapeutics. For a biopharmaceutical protein to be well characterized, it is essential to be able to define the natural molecular heterogeneity, impurity profile, and potency of that product with a high degree of confidence. Given the continuing development of new technologies in this field, and the complex nature of biopharmaceutical drugs, the recent guidance documents have been drafted to include more stringent and detailed analytical data requirements for product registration. In order to move faster through the regulatory framework and obtain product approval, it is important for any biopharmaceutical company to keep abreast of the current and emerging trend in analytical technologies.
Masand's research provides an assessment of current practices at Reliance Life Sciences and newer trends in analytical characterization of biopharmaceuticals, which will help Reliance Life Sciences to broaden its current perspective of product characterization, sequentially helping to launch its pipeline products at a faster pace.
Masatsugu Mitsuyama, "Strategy of Cable TV Companies - To Get Through the Competitive Environment, What Will Cable TV Companies Do?
In 1948, cable television (CATV) originated in the United States with the purpose of enhancing poor reception of local over-the-air television signals. Since its origin, the CATV industry has grown steadily, expanding its service line-ups and advancing its service features. However, in last two decades, the environment surrounding the CATV industry changed. Competitors such as DirecTV, Dish Network, Verizon and AT&T entered into multi-channel video service. With advanced service features and attractive pricing, these competitors promote existing CATV customers to switch providers and the CATV industry continued to decrease the number of video customers in the last 8 years. Mitsuyama analyzes the CATV industry's approach to get through this competitive environment. Service advancement seems to be a key factor for CATV companies to differentiate themselves. He makes argument especially on "advanced interactive services", on which the CATV industry is focusing its efforts.
Masahito Sugita, "Creation of New Business in Japan and U.S. - Consideration in the Trend Toward a Cloud Computing World"
"Cloud Computing" is a new concept in the structure of computing systems, and is spreading gradually into our lives and businesses. The big shift from the present computing style to the cloud computing style, especially in the fields of enterprise IT systems, is predicted to occur within the next 3 to 5 years. This will fundamentally change information and communication technology (ICT) business models around the world.
Sugita analyzes the impacts of cloud computing on the ICT businesses and the structure of industry, and investigates new strategies suitable for the changing business environments from the point of view of creating new business in Japan and the U.S.