On February 24, the Program on Liberation Technology at the Center on Democracy, Development, and the Rule of Law (CDDRL) hosted a conference entitled Blogs and Bullets: Social Media and the Struggle for Social Change, in partnership with the United States Institute of Peace (USIP) and George Washington University's Institute for Public Diplomacy and Global Communication (GW). This event was a high-impact gathering of scholars, academics, and representatives from the Silicon Valley tech community, to examine a very timely subject--how social media is being used to advance political change in developing democracies.

Participants from Google, Facebook, the Berkman Center for Internet and Society at Harvard, eBay, and YouTube, among others, commented on how recent events in the Arab world have affected their work and the role Web 2.0 tools and mobile phones played to facilitate these citizen-based movements. The Blogs and Bullets research project was launched in 2010 to examine new media through an analytic framework to better understand its impact on contentious politics-whether positive or negative. This event was a rare opportunity to bring both the public and private sectors together to discuss this topic during a daylong closed door session, providing the ideal forum for cross sector collaborations to emerge.

While there was a broad consensus around the effectiveness of social media tools to advance political change, participants were encouraged to look beyond the anecdotal evidence available to employ a more rigorous and methodical approach to impact evaluation. They discussed the challenges involved in studying the affects of social media on contentious politics-from the research design to the scarcity of available data. Many participants used social media throughout the course of the meeting to communicate key findings and discussion points on Twitter and Facebook, opening up the discourse beyond the conference room.

The workshop culminated in a public session that drew over 150 participants eager to learn more from those working on the "frontlines of social media." Panelists included; Marc Lynch from GW, Clay Shirky of New York University (NYU), Olivia Ma of YouTube, Larry Diamond from Stanford University, and was moderated by Sheldon Himelfarb of USIP.

Marc Lynch, Director of Middle East Studies at GW and also know by his pseudonym, Abu Aardvark, for his popular blog on Foreign Policy's website, opened the panel by reflecting on the broader pattern of Arab politics in the 2000s and how surprised the academic community was by the uprising in Egypt, "They (young activists) succeeded at a time when all experts believed we were in a period of authoritarian retrenchment."

Lynch credited previous failed social movements for laying the groundwork for the January 25 revolution, which was catalyzed by the events in neighboring Tunisia. The use of social media had an enormous impact on Arab societies where mainstream media is so heavily censored.  Lynch described the cascading effect of these web 2.0 platforms, which sent video, audio, personal testimonies, and on the ground sources, directly to an international audience. However, Lynch cautioned against crediting just social media, "It is a huge mistake to think this is just about social media, al-Jazeera was absolutely critical."     

Himefarb introduced Olivia Ma, News Manager at YouTube, a Google owned video sharing site, by mentioning a study conducted by the Berkman Center of Harvard University, which found YouTube the most frequented website in the Arabic language blogosphere. YouTube has been an important platform for protestors who are documenting events on the ground across the Arab world and posting video content on YouTube to reach an international audience and raise awareness. This phenomenon is described by Ma as, "The democratization of media because the barrier to broadcasting has dropped allowing everyone the ability to document and bear witness to events".

Ma described a typical day for the news team at YouTube, which involves culling through all the recent video content covering events in any corner of the world to identify the trends, buzzing topics, and "hot videos." Popular videos are often identified by searching through Facebook and Twitter to identify those that are most often shared or 'liked' by users, something Ma identified as the "complex eco-system between all the social networks." While, many of the protest videos are quite graphic in nature, YouTube has classified these videos for educational and documentary purposes, allowing them to keep as much content on the site as possible.

Clay Shirky, Professor of New Media at NYU, provided an historic account of how IT has been used by both insurgents and autocrats in each revolution since the fall of communism. Shirky explained that, "New media tools have been powerful for insurgent movements but they must be built on a need for larger change in the public sphere. (Clay Shirky)New media tools have been powerful for insurgent movements but they must be built on a need for larger change in the public sphere."

Shirky believes the Egyptian revolution was successful because it was built on the foundation and learning from prior movements in Egypt, beginning with Kefaya in 2005, to the April 6 movement in 2008, and most recently with Iran's Green Movement.

Failed uprising have occurred in places, such as Sudan, because there were no established networks of trust and shallow social capital. Shirky described the power of social media to shift mindsets by drawing on a domestic example-in 2006 the American public would not have believed it was possible to elect an African American president until an Obama speech was broadcast on YouTube, outside of the mainstream media, changing the public's perception.

CDDRL Director Larry Diamond who oversees the Program on Liberation Technology, reflected on the first time he met young Egyptian bloggers and leaders of the youth movement, "The energy and freshness of the perspectives along with the agenda and content discussed amongst these young people was striking to the point of disarming." Diamond described the Egyptian youth movement and events in Tahrir Square as possessing a "Jeffersonian quality of the value of the individual and suspicion of authority."

Diamond emphasized the importance of the window onto the world that the Internet provides, which propels the individual from a passive observer to an active contributor. While, Diamond recognized the importance of ICT he also cited its limitations, "It (ICT) will bring down an authoritarian regime but not everyone can build political parties." Diamond continued by suggesting that ICT's are useful tools for emerging political parties to widen the arena for constitutional deliberation, set new rules of the game, and create a "freer and fairer deliberation space."

Surveying cyberspace that evening, it was exciting to follow all the discussion and dialogue across the various social media platforms describing the impact and value of this event in advancing ideas and partnerships. While, Blogs and Bullets was pivotal in moving the research agenda forward, it was clear that the story does not end here. More work needs to be done to collectively examine the impact of this emerging field beyond what we read in our daily Twitter feed.

To learn more about the USIP Blogs and Bullets initiation, please click here

To learn more about the CDDRL Program on Liberation Technology, please click here

Thomas Crampton, who oversees social media strategy in the Asia-Pacific region for the marketing and communications company Ogilvy and Mather, spoke to a standing room only audience at a seminar hosted by SPRIE about how controls imposed by the Chinese government have created a vibrant and unique social media domestic ecosystem.

Daniel C. Sneider, associate director for research at Shorenstein Asian-Pacific Research Center, also shared his views on the issue of the role of the internet and social media in social and political change.

Much has been written of late about the PRC government's efforts to control and censor the internet. The government's censorship of websites is an important issue, but it is not the top priority of the country's 420 million internet users or netizens. Their top priority is to connect with other Chinese online. The internet has opened access to information for ordinary Chinese citizens in ways that were unimaginable just a few years ago. Coming from a world where information was pre-filtered by editors at state-run media, China's internet is freewheeling by comparison.

"China's government officials are the most savvy in understanding the power of social media and actively trying to shape its use," Crampton noted at the talk. Rather than eliminate social media, restrictions on foreign websites and social media have resulted in a flourishing home-grown, state-approved ecosystem in which Chinese-owned properties thrive. YouTube, Facebook, and Twitter have faced blockage in China, but their Chinese equivalents are expanding. According to the official statistics from the China Internet Network Information Center (CNNIC) , the number of Chinese netizens reached 420 million at the end of June 2010. But their patterns of use vary from those in other countries. Quoting a 2008 MTV Music Matters survey, Crampton showed a graph that young people across Asia have made a similar number of friends online and offline. Only in China, however, young people actually have more friends online than offline. This points to a convergence of the offline and online worlds, where it is less important to distinguish between what happens online from the "real world." In China, more than in many countries, social media has become deeply integrated into people's lives.

China's government officials are the most savvy in understanding the power of social media and actively trying to shape its use.

- Thomas Crampton, Ogilvy and MatherIn China, as elsewhere in Asia, local variations of internet usage are driven by language, culture, levels of economic development, and the underlying digital ecosystem. For example, rather than short videos popular on YouTube, China's Youku and Tudou are filled with longer form of content, up to 70 percent of which is professionally produced, though individual Chinese users produce and post videos too. Users in China spend up to an hour per day on these sites, compared with less than 15 minutes spent by Americans on YouTube. In the way they present programs, the Chinese sites seem more like online television stations or a replacement for digital video recorders.

Twitter vs. Sina Weibo

Crampton cited another difference between Chinese and foreign social media that is rooted in language. At first glance, Sina Weibo is a latecomer to the microblog phenomenon. Launched in 2009, just about three years after Twitter, it is by far the most popular microblogging platform in China.

Similar to Twitter, Sina Weibo allows users to post 140-character messages, and users can follow friends and find interesting comments posted by others. Small but important differences in the platform have made some say it is a Twitter clone, but better. For example, unlike Twitter, Sina Weibo allows users to post videos and photos, comment on other people's updates, and easily add comments when re-posting a friend's message.

Though mobile phones are used to send less than 20 percent of Twitter updates in the United States, nearly half of Sina Weibo's updates are sent via mobile phone. This phenomenon points to the growth of China's mobile internet, one of the biggest trends in China and Asia.

Perhaps the most striking difference between Chinese and foreign social media, however, is the length of communications expressed via microblogs in Chinese versus English. One measure is to look at what Dell Inc., a company skilled at social media, can communicate on microblogs in Chinese compared to English. Twitter holds messages to 140 characters, which is quite short in English, especially if users want to include a URL. Dell often uses its Twitter feed, @delloutlet, to promote special offers, such as this posting: "Today's Deal: Get FREE Eco-Lite Sleeve with the purchase of any Dell Outlet Insprion Mini 10 or 10v Netbook! http://bit.ly/77fUFG." This message came in at 136 characters, almost the maximum length.

Since each character in Chinese is a word, @delldirect, Dell's Chinese-language feed, can write much more using the Chinese-language Zuosa microblogging platform. As translated by Ogilvy's Beijing team, a similar message reads: "Dell's National Day Sale runs from Sept. 11 to Oct. 8. To celebrate the 60th anniversary with the motherland, Dell Home Computers is offering 6 cool gifts and deals on 10 computer models. These exciting offers will run non-stop for 4 weeks. Also, get a free upgrade to color casing and a 512MB independent graphics card, as well as other service upgrades. All offers are on a first-come, first-served basis. What are you waiting for? Act now!" Even with a message of this length-114 characters in Chinese-there is still enough space to put in a webpage link. In other words, 114 characters in Chinese translates into 434 characters in English, well beyond the text limit of a "tweet" in English. This language efficiency turns microblogging in China into a more blog-like platform.

In an effort to foster a more open, transparent and accessible scientific dialogue, we've started a new effort aimed at inspiring pioneering use of technology, new media and computational thinking in the communication of science to diverse audiences. Initially, we'll focus on communicating the science on climate change.

We're kicking off this effort by naming 21 Google Science Communications Fellows. These fellows were elected from a pool of applicants of early to mid-career Ph.D. scientists nominated by leaders in climate change research and science-based institutions across the U.S. It was hard to choose just 21 fellows from such an impressive pool of scientists; ultimately, we chose scientists who had the strongest potential to become excellent communicators. That meant previous training in science communication; research in topics related to understanding or managing climate change; and experience experimenting with innovative approaches or technology tools for science communication.

This year's fellows are an impressive bunch:

• Brendan Bohannan, Associate Professor of Environmental Studies and Biology, University of Oregon
• Edward Brook, Professor, Department of Geosciences, Oregon State University
• Julia Cole, Professor, Department of Geosciences, University of Arizona
• Eugene Cordero, Associate Professor, Meteorology and Climate Science, San Jose University
• Frank Davis, Professor, Landscape Ecology & Conservation Planning, University of California-Santa Barbara
• Andrew Dessler, Professor, Atmospheric Sciences, Texas A&M University
• Noah Diffenbaugh, Assistant Professor, Environmental Earth System Science, Stanford University
• Simon Donner, Assistant Professor, University of British Columbia
• Nicole Heller, Research Scientist, Climate Central
• Brian Helmuth, Professor, Biological Sciences, University South Carolina
• Paul Higgins, Associate Director, Policy Program, American Meteorological Society
• Jonathan Koomey, Consulting Professor, Civil and Environmental Engineering, Stanford University
• David Lea, Professor, Earth Science, University of California-Santa Barbara
• Kelly Levin, Senior Research Associate, World Resources Institute
• David Lobell, Assistant Professor, Environmental Earth System Science, Stanford University
• Edwin Maurer, Associate Professor, Civil Engineering, Santa Clara University
• Susanne Moser, Research Associate, Institute of Marine Sciences, University of California-Santa Cruz
• Matthew Nisbet, Associate Professor, School of Communication, American University
• Rebecca Shaw, Director of Conservation, The Nature Conservancy, CA Chapter
• Whendee Silver, Professor, Ecosystem Ecology and Biogeochemistry, University of California-Berkeley
• Alan Townsend, Professor, Ecology and Evolutionary Biology, University of Colorado

At our Mountain View, Calif. headquarters in June, the fellows will participate in a workshop, which will integrate hands-on training and facilitated brainstorming on topics of technology and science communication. Following the workshop, fellows will be given the opportunity to apply for grants to put their ideas into practice. Those with the most impactful projects will be given the opportunity to join a Lindblad Expeditions & National Geographic trip to the Arctic, the Galapagos or Antarctica as a science communicator.

Congratulations to all of the fellows! And we'll keep you posted on more ideas and tools emerging for science communication.