The concept of "soft power" is central for the multi-dimensional rise of China as well as the evolving global strategy of the United States. Beijing is increasingly concerned with projecting soft power to neutralize perceptions of China as a threat while Chinese global influence grows. Washington, meanwhile, looks to employ soft power in remaking its post-Iraq international image, countering terrorist ideological extremism, and attracting the cooperation of international partners to deal with global challenges.

This seminar will address several key questions about soft power:

- What are the different implications when governments use "hard power" in "soft" ways versus when they try to use "soft power" in "hard" ways?

- How is soft power understood and operationalized differently in China than in the United States?

- What are the different visions for projecting soft power among various political actors in China?

- Can soft power be threatening? How can we disentangle capabilities and policies that may be threatening from those that are attractive to other states and encourage cooperation?

About the speakers

Qinghong Wang is currently coordinating the Education Exchange Program for the East-West Center in Honolulu. He received his Ph.D. in political science from the University of Hawaii at Manoa in 2010. His dissertation is entitled, Reinventing Democracy through Confucianism: Representation, Application and Reorientation of Western Transnational Nonprofit Organizations (WTNPOs) in Post-Mao China. Dr. Wang earned his MA in Asian studies from the University of Hawaii in 2003 and his BA in Chinese language and literature from Peking (Beijing) University in 1999. Dr. Wang is originally from Beijing. He was the Lloyd (Joe) R. and Lilian Vasey Fellow with the Pacific Forum at the Center for Strategic and International Studies (CSIS) from 2006 to 2007, and has since remained an adjunct fellow with the Forum. His research focuses on the development of civil society in China, U.S.-China relations, traditional and nontraditional security issues in the Asia Pacific, and comparative politics and philosophies of East and West.

Leif-Eric Easley is the 2010-11 Northeast Asian History Fellow at Shorenstein APARC. Dr. Easley completed his Ph.D. at the Harvard University Department of Government in 2010, specializing in East Asian international relations. His dissertation presents a theory of national identity perceptions, bilateral trust between governments, and patterns of security cooperation, based on extensive fieldwork in Seoul, Tokyo, and Beijing. At Stanford, he is teaching a course on nationalism, contested history, and the international relations of Japan, China, South Korea, and the United States. Dr. Easley is actively involved in high-level U.S.-Asia exchanges (Track II diplomacy) as a Sasakawa and Kelly Fellow with the Pacific Forum CSIS. His research appears in a variety of academic journals, supplemented by commentaries in major newspapers.

With regional perspective commentary by:

Donald Emmerson, Director, Southeast Asia Forum, Shorenstein APARC

Daniel Sneider, Associate Director for Research, Shorenstein APARC

David Straub, Associate Director, Korean Studies Program, Shorenstein APARC

This talk presents the prolonged deadly encounter between the Germans and Soviets in World War II as a clash between two different interpretive templates.  In engaging the Soviet enemy, Nazi German leaders and soldiers employed visual frames of analysis, centering on physiognomy and racial makeup.  As they fought back, the Soviets assessed the German invaders through a palpably textual register, focusing on their psychology and political consciousness.  The talk shows how these templates worked in Nazi Germany and the Soviet Union and how they collided in the course of the war.

Talk Synopsis:

In this seminar Jochen Hellbeck explains the German-Soviet war as having been a battle of "images against words," a term that reflects both a clash of wartime ideologies and the different choices of media used to express these ideologies. Germany, Hellbeck explains, relied heavily on visual media, using videos and photos as propaganda, while the Soviets used written materials to inspire their soldiers and citizens and to demoralize Germans. Hellbeck focuses on the battle of Stalingrad, which involved a long standoff and extended exposure between the two sides.

The Germans used multimedia, as well as strong visual imagery in written materials, to portray the battle as a conquest of an inferior race and a vast landscape available for the taking. A compilation of German soldiers' reports from the Eastern front in July 1941, and the 1942 war diary of a German journalist  embedded with troops in Stalingrad, use descriptive imagery to paint Soviets as mute and beastly and Germans as war heroes full of vitality.  Letters from German officials employed vivid language of the landscape, with repeated references to art as representations of German culture and greatness. Wartime photography by German soldiers, many of whom were amateur photographers, was common. The German use of visual media is exemplified by "Soviet Paradise," a 1942 short film made to discredit the Soviet Union's campaign of print propaganda. The film, which employed sophisticated cinematography techniques and very little commentary, was made into an exhibit in Berlin during the summer of 1942 and was visited by 1 million people.

In contrast, the Soviets did not come close to the amount of investment the Germans made in wartime multimedia.   Soviet soldiers were forbidden from keeping photos, and only officers could occasionally take them, in the rare event they had access to cameras. Instead, Hellbeck finds ample written records of the Soviet wartime experience. The Soviet military leadership commissioned a war history and invested heavily in the work of Soviet writers and historians, rather than photographers or film crews, to document events on the front lines.

Hellbeck’s presentation also includes analysis of the war records of prominent military personnel on both sides, as well as a review of the sources he used in his research, and his perceptions of how the Germans and Soviets interpreted each other’s wartime records. The next step in Hellbeck's research project will involve comparing techniques used in German and Soviet news film chronicles.

A discussion period following the talk addressed such questions as: did Germans and Soviets employ the same strategies in their military engagements with other countries? Why is there so much portrayal of Soviet POWS in Germany, and so little of German POWs in the Soviet Union? How was the defeat at Stalingrad represented by the Germans and by the Soviets? How did the strategies resonant with the respective sides?

 

About the Speaker:

Jochen Hellbeck is Associate Professor in the Department of History at Rutgers University.  He is the author of Revolution On My Mind: Writing a Diary under Stalin (Harvard, 2006), and is currently writing a book about the clash and the entanglements of Germans and Soviets in the battle of Stalingrad.

About the seminar

Strategic value creation networks have become critically important in technology development and economic growth; co-creation relies the relationship infrastructure of people, organizations and policies. These complex intangible relationship assets can be observed through network analysis of small, medium and large enterprises. By identifying relationships through which information and financial resources flow, visual insights toward a shared vision can be created and strategic network orchestration can be implemented. Using social network analysis, these relationship patterns can reveal competitive forces, gatekeepers and collaboration opportunities - within and across sectors - in internal and external innovation ecosystems around the world, including China 2.0.

Dr. Russell's presentation is available here.

About the speaker

Martha G. Russell is a senior research scholar at the Human Sciences Technology Advanced Research Institute and associate director of Media X at Stanford University, a membership-based, interdisciplinary research catalyst focused on people, media, technology, and innovation.
 
Dr. Russell’s background spans a range of business development, innovation, and technology-transfer initiatives in information sciences, communications, and microelectronics at the University of Minnesota, the University of Texas at Austin, and Stanford University. She collaborates with Stanford’s Innovation Ecosystems Network and serves on the editorial boards of the Journal of Interactive Advertising, the Journal of Electronics, and Technology Forecasting and Social Change.

Why are the Arab uprisings sweeping the Middle East taking place now and where are they likely to lead? Janine Zacharia will share insights from from her time as a reporter for the Washington Post in the Middle East leading up to the start of the revolts in January and on the ground as they erupted. She will provide a reporter's perspective on what led to Egyptian President Hosni Mubarak's downfall, how his inner circle saw things playing out, how one of the U.S.'s chief allies - Bahrain -- lost control of a Shiite-led revolt, and what is likely, or rather not likely, to transpire in Saudi Arabia.

Janine Zacharia was Jerusalem Bureau Chief and Middle East Correspondent for the Washington Post from December 2009 through April 2011. During her time at the Washington Post, she reported widely throughout the Middle East beyond Israel, the West Bank and Gaza Strip, including assignments in Egypt, Jordan, Lebanon, Iraq, Bahrain, Saudi Arabia, the UAE and Turkey. She reported on the uprisings in Egypt and Bahrain as they began in early 2011. From 2005-2009, Ms. Zacharia worked as chief diplomatic correspondent for Bloomberg News based in Washington. During this period, she traveled to more than 40 countries with then U.S. Secretary of State Condoleezza Rice and other senior administration and military officials. Ms. Zacharia's earlier career included five years as Washington bureau chief for the Jerusalem Post, and five years in Jerusalem working for various news outlets including the Reuters news agency. She was a regular contributor to the New Republic and has appeared routinely as a cable news analyst on MSNBC, CNN and other networks. She was also a regular panelist on Gwen Ifill's Friday evening roundtable, Washington Week in Review. During the 2008-2009 academic year, Ms. Zacharia was awarded a Knight Journalism Fellowship at Stanford University. She earned her Bachelor's of Arts degree in Literary Studies from Middlebury College and is originally from Long Island.