"Shanghai Starts Up": Leonard Liu's company Augmentum focus of Newsweek article
"Shanghai Starts Up": Leonard Liu's company Augmentum focus of Newsweek article
SPRIE benefits from the experience and knowledge of its Advisory Board, and one member of the Board and his company were recently the focus of a Newsweek article called "Shanghai Starts Up," a look at how some Chinese software firms are fighting to "jack up outsourcing to a new level."
Steven Levy looked at Liu's company Augmentum, a rapidly expanding three-year-old software start-up whose programmers are working on projects that go beyond the traditionally "low- and medium-level programming" tasks that have usually been outsourced to China.
The article, which originally appeared in Newsweek's June 12, 2006 issue, examined the challenges that face Chinese software companies as they attempt to tap into their workers' creativity and innovation to tackle the most advanced programming projects at--as Liu puts it--"a third of the price it would cost our customers to do [it] in-house."