Children in rural China are living a life of silence.
One third of China's rural babies are cognitively delayed.
Over half suffer from nutritional deficiencies. Research consistently shows that developmental and growth delays in this critical period before age 3 are irreversible, and can have serious implications even into adulthood.
54% of rural children show some degree of language impairment.
49.7% of China's children live in the countryside. China's economy will suffer tremendously if these children grow up to be unemployable because of childhood cognitive delays.
Caregivers aren't reading to their children enough.
Only 10% of children have more than 5 books, and less than 30% of caregivers regularly read to their children. It's not that caregivers are unwilling to read, but rather they don't know the benefits of early childhood reading.